March 2012 - eTourism - Digital Marketing

What’s In Your Terms & Conditions?

Your Terms and Conditions are a major part of the booking process, however more often than not; they aren’t given the...

The resort booking distribution process seems to get more complicated every day, and with so many platforms to...

The introduction of private messaging for brands has made customer care on Facebook more personal, but as Christopher...

TripAdvisor is one of the worlds largest independent guest review websites offering trusted advice from real...

Facebook has revolutionised digital marketing, allowing brands of all types and sizes to personally engage with...

Most Resorts understand that data collection is important to the success of their Internet marketing campaign, but...

The ‘Like’ has long been the standard measure of success in social media marketing, but a recent Compete...

Search Engine Optimisation is rapidly evolving, and many digital marketers are struggling to keep up.A general...

Of course, we would love if our guests never changed their minds, but the reality is they do! So how do we handle the...