Blog
What Google’s Latest Updates Mean for Your Hotel Website (and What You Can Do About It)
Google is constantly changing, and if your hotel website isn’t adapting, you risk being left behind. With over 500 updates a year, including multiple core and spam algorithm changes, your ranking...
What Monthly Optimisation Really Looks Like for Boost Direct Clients
Search engines do not sleep, and neither do we. When you join Boost Direct, you are not just getting a new website and a marketing campaign. You are entering a results focused partnership where your...
Your Website Might Look Fine… But Here’s Why Google Might Think Otherwise
Most hotel and resort managers believe their website is doing just fine. It looks clean, loads eventually, and guests can make bookings. But here’s the truth: what looks “fine” to you might look...
Now Trialling Pixy: Our New AI Voice Agent for Overflow and After Hours Calls
We know that when it comes to managing bookings and support, timing is everything. That is why we are excited to introduce Pixy, our new AI voice agent, currently being trialled to help with after...
Why Smart Revenue Management and Distribution Are Critical for Hotel Success
While Boost Direct is built to drive digital marketing, SEO, and direct bookings, we understand that marketing is only one part of a profitable strategy. To truly maximise returns, accommodation...
What Happens When You Stop Optimising Your Accommodation Website
If your accommodation website is ranking well and bringing in steady traffic, it can be tempting to scale back marketing efforts. After all, if it is working, why change it? But the truth is,...
The Most Expensive Free Website You Will Ever Accept
Spoiler: It will cost you bookings, revenue, and visibility “Free” might sound appealing, but in the world of hotel and resort websites, it is often the most expensive mistake a property can make....
Why Google’s Search Generative Experience (SGE) Signals a Major Shift in Hotel Marketing
The future of hotel marketing is already here and it is being shaped by artificial intelligence If you have searched Google recently and seen a smart summary answer appear at the top of the page...
Why Rebuilding the Swell Resort Website (After Just 2 Years) Is the Smartest Move We Could Make
It might sound surprising, but we’ve just started the complete redevelopment of the Swell Resort website — less than two years after the last one went live. Why rebuild when we’re already ranking in...