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Posted on Oct 5th 2021 by Bryan Marsh
So, you've just launched a new website for your hotel. It looks good, it's search engine optimised and everything is quick to load. The next step to take is analysing your website traffic! Why do I need to do this? Analysing your website traffic is benefi...
Posted on Sep 27th 2017 by eTourism Support Team
Do you have an SSL certificate on your hotel's website? If not, it's time to act fast. That's because from the start of October onwards, Google Chrome will release an update that will display a "Not Secure" warning on any web page, contact form or input f...
Posted on Aug 10th 2017 by Bryan Marsh
Despite the evolution of the search landscape in recent years, using white hat tactics to build high quality links remains an important touchstone of good SEO. It's simple: however great your content and on-page SEO techniques, you need relevant, authorit...
Posted on Feb 3rd 2017 by Bryan Marsh
It's a debate that rages on and on, and not least when it comes to online travel marketing: is search engine optimisation still relevant, or is it a dying practice? Well I can confirm, SEO is alive and well in fact, organic search consistently generates t...
Posted on Jun 24th 2016 by Bryan Marsh
SEO is constantly evolving. New Google algorithms, insights and best practices emerge on a regular basis and it's essential to keep on top of these changes if you want to beat your competition and get found in the search results by your guests. Here are 4...
Posted on May 27th 2016 by Bryan Marsh
Driving a steady flow of relevant traffic to your hotel website is integral to the success of your entire digital marketing campaign. If you don't have online travellers landing on your website, it's impossible to convert them into bookings and loyal, lon...
Posted on May 18th 2016 by Bryan Marsh
In the last few years, content marketing has become an increasingly important tactic for businesses trying to stay ahead in the competitive online world. Content creation and SEO go hand in hand, but unfortunately the two tactics are not always integrated...
Posted on Mar 14th 2016 by eTourism Support Team
Gain more control on when you want your Corporation Coupons be available through a new feature included in eTourism's latest update. There may be instances when you would like to block certain dates from using coupons and instead of manually disabling the...
Posted on Feb 10th 2016 by Bryan Marsh
As you're probably aware, SEO is far from dead. In fact, it's still absolutely crucial if you want to get your property discovered by your guests and drive lots of bookings online. But SEO has changed, and the tricks and cheats once touted as the quick wa...
Posted on Jan 27th 2016 by Bryan Marsh
Whatever other marketing tactics come and go in the coming 12 months, SEO is here to stay. Recent stats show that an average of 12 billion online searches are made every month, and that's just in the US. With so many people using Google and other search e...
Posted on Jan 21st 2016 by Bryan Marsh
We could all use a little motivation at the beginning of the year, and especially, perhaps, when it comes to your hotel's content marketing campaign. That's because maybe above every other kind of online marketing tactic, content production could never be...
Posted on Oct 23rd 2015 by Bryan Marsh
In a bid to climb the search rankings and attract more customers to their websites, businesses are creating more content than ever before. But although publishing lots of new content to your resort's website and social media pages is important, quantity a...
Posted on Sep 21st 2015 by Bryan Marsh
Search engines, and particularly Google, remain one of your guests' favourite tools for researching and planning their breaks online. This means creating and maintaining an effective SEO campaign is a huge component of building a successful internet prese...
Posted on Sep 2nd 2015 by Admin
Search engines have come a long way since the early days of the internet, which means search marketers have had to change their game plans quite drastically in their attempts to master them. Keywords remain important, but you'll need to do far more than...
Posted on Oct 22nd 2014 by Bryan Marsh
Is your content campaign generating the results you need, or does it seem to be falling flat? Creating content has become a central component of every business's online campaign. It's one of the most important ways to reach your guests, build authority wi...
Posted on Oct 22nd 2014 by Bryan Marsh
In a recent blog post we took a look at some of the most important on-page SEO elements and how often they need to be updated to keep your website ranking highly and bringing in lots of organic search traffic. It's now time to turn our attention to the of...
Posted on Oct 16th 2014 by Bryan Marsh
Perfecting your SEO strategy is not a one-off task; it's an ongoing commitment. After all, Google is reported to make more than 500 algorithm tweaks annually, many of which have the potential to impact your website's ranking, the amount of organic traffic...
Posted on Sep 24th 2014 by Bryan Marsh
Images and video have appeared in search results for some time now, but often, rich media of this type is very much an afterthought when it comes to search engine optimisation. Although optimising text content is integral to any successful SEO strategy, p...
Posted on Aug 6th 2014 by Bryan Marsh
Successful SEO is about much more than keyword rankings. If you want your resort's website to survive algorithm changes, avoid Google penalties, and get noticed on a web saturated with content, here are 5 critical SEO mistakes you need to avoid....
Posted on Jun 18th 2014 by Bryan Marsh
There's no doubt about it: if you want to climb the search results, capture valuable relevant traffic and send it to your resort's website, you have a lot of work to put in. You need to design a strong SEO strategy, implement it successfully into your sit...
Posted on Jun 10th 2014 by Bryan Marsh
Google+ does not yet command the colossal membership numbers enjoyed by Facebook and Twitter, but thanks to its close integration into many other Google products, the platform is perhaps more crucial to your SEO success than any of the other social networ...
Posted on May 21st 2014 by Bryan Marsh
As we discussed in a recent blog, Google+ looks certain to grow and grow as Google seeks to incorporate the social platform into all its most popular products. Now that Google+ is still relatively 'young', it's a good time to make sure you've mastered its...
Posted on Apr 28th 2014 by Bryan Marsh
The world of Search Engine Optimisation can appear complex and sometimes baffling, so it's not surprising that even in 2014, some people still cling to ideas and practises that are no longer relevant, misjudged or simply obsolete. Listening to these SEO m...
Posted on Mar 26th 2014 by Bryan Marsh
Almost every year, the same message can be heard resonating from marketing circles: SEO is officially "dead" or at least changed so fundamentally that it's completely unrecognizable from what it once was. The truth is, search engine optimisation is alive...
Posted on Mar 12th 2014 by Bryan Marsh
Adding fresh, interesting and well written content to your property's website on a regular basis is your best chance of climbing the search results pages, engaging your target guests and reaching a wider audience online. Thanks to Google's 'Hummingbird' u...
Posted on Feb 26th 2014 by Bryan Marsh
You probably know by now that an effective, well maintained social media presence can boost your property's SEO efforts, but chances are you may not have thought about things from the other angle. In other words, have you stopped to think how you can also...
Posted on Feb 19th 2014 by Bryan Marsh
Just a few years ago, search engine optimization and blogging were two very separate spheres of marketing -all that link building and keyword research seemed a world away from the more creatively driven nature of the blogosphere....
Posted on Feb 19th 2014 by Bryan Marsh
With the world of Search constantly changing, and countless new tactics popping up in the marketer's SEO rulebook every month, how do you choose where to prioritise your efforts for maximum results?...
Posted on Feb 5th 2014 by Lee Tester
We all know that optimising your website's content and design is a key component of any successful SEO strategy. But it's also possible to dominate the search rankings with off-site content that you control or at least influence, while at the same time im...
Posted on Jan 23rd 2014 by Bryan Marsh
A recent study by Google and Nielsen has revealed that almost three quarters of mobile users make enquiries using a search engine when using their devices to complete a purchase. It therefore goes without saying that if you haven't done so already, implem...
Posted on Dec 18th 2013 by Administrator
SEO has changed radically in the last few years, but many businesses are still inadvertently limiting their ranking potential by relying on ineffective, outdated techniques that at best do nothing, and at worst, are actively penalised by Google. Here are...
Posted on Dec 18th 2013 by Bryan Marsh
Back in September, Google unveiled Hummingbird, an algorithm adjustment which overhauled the way search results are ranked and sent waves across the marketing world. Around 90% of search inquiries are affected by the change, which moved the focus away fro...
Posted on Dec 11th 2013 by Bryan Marsh
Your resort's website is the best tool at your disposal for driving online bookings, and as you know, SEO plays a crucial role in making sure as many of your guests as possible actually land on it. Good SEO isn't just about driving high volumes of traffic...
Posted on Nov 20th 2013 by Bryan Marsh
Great SEO isn't just about ranking highly for those carefully chosen keywords and phrases anymore. It's about making sure you have the right content and technical strategies in place to get taken seriously by Google and get in front of as many of your gue...
Posted on Oct 30th 2013 by Bryan Marsh
Your guests have a constantly expanding library of opinions about your property right at their fingertips in the form of TripAdvisor, Google's Hotel Finder, Yelp and a host of other review sites. As we discussed in a recent blog post, it's virtually impos...
Posted on Sep 3rd 2013 by Bryan Marsh
Google has introduced a string of algorithm updates in the last few years in an attempt to banish spam and prioritise quality, freshness and social content on the search results page. All this has stirred up a lot of debate about the value and future of S...
Posted on Aug 19th 2013 by Bryan Marsh
Ever since Facebook and Twitter became an integral component of every company's online marketing campaign, debate has raged about how far social media will overtake traditional SEO when it comes to ranking highly in search....
Posted on Oct 16th 2012 by Allan Gaddi
Meta tags are html codes that contain your pages' metadata. They are meant to convey additional data for use by web browsers, search engines, and the like. They are the insider information, so to speak....
Posted on Oct 10th 2012 by Bryan Marsh
If you want to get more out of your blogging campaign, but don't have the time to produce more content, you'll be pleased to hear there are plenty of things you can do to take your hotel's blog to the next level, without spending hours slaving over the ke...
Posted on Sep 25th 2012 by Bryan Marsh
As Facebook, Twitter and Tumblr continue to hog the spotlight, blogging has taken a backseat in the online marketing world. Despite this, blogs remain one of the best ways to improve your website's search ranking, create links, share content and open up t...
Posted on Aug 24th 2012 by Bryan Marsh
As Facebook, Twitter and Tumblr continue to hog the spotlight, blogging has taken a backseat in the online marketing world. Despite this, blogs remain one of the best ways to improve your website's search ranking, create links, share content and open up t...
Posted on Jul 9th 2012 by Bryan Marsh
Google dominates 87.6% of the search engine market share worldwide, so it goes it without saying that optimising your resort's website to rank highly in Google search results is essential. And where better to find out how to improve your ranking than from...
Posted on Jun 12th 2012 by Fatima Hodzic
In plain English, SEO is generally a number of techniques or processes used to optimise a website and give it the best chance to be seen in search engines like Google or Bing....
Posted on Apr 4th 2012 by Bryan Marsh
Recent research released by Google has demonstrated that even when a brand ranks highly in organic search, they can effectively double their number of clicks by investing in an accompanying advert....
Posted on Mar 7th 2012 by Bryan Marsh
Search Engine Optimisation is rapidly evolving, and many digital marketers are struggling to keep up....
Posted on Mar 1st 2012 by Bryan Marsh
When it comes to blogging, it's surprising how reluctant some hoteliers can be to get on board. Maybe you think your hotel doesn't really need a blog, or that maintaining a regular blog would just be too time-consuming....
Posted on Feb 14th 2012 by Bryan Marsh
The launch of Google Plus last year was a bit of a washout. While some people were impressed by the exclusive nature of the new invite-only social media platform, many more dismissed it as just another unsuccessful attempt by the Internet giant to jump on...
Posted on Feb 10th 2012 by Ritesh Gupta
With TripAdvisor becoming less dominant/ reliable, brands are beginning to regain some lost influence and the correct management of both mobile and mapping technology will be key to increasing any brand's online reputation, says James Harrower, search mar...
Posted on Dec 1st 2011 by Ronnie @ Evision
The fact that Google favors brands in search results means independent and flagged hotels need to be more proactive about staying on top of their online marketing. Fortunately, the avenues discussed in this article are excellent ways you can remain compet...
Posted on Feb 10th 2011 by eTourism
RSS (or "Really Simple Syndication") simplifies importing information from portals, weblogs and news sites. It also simplifies the way you stay informed and helps you take control of overloaded email in-boxes....
Posted on Jan 29th 2011 by eTourism
So how do these resort managers make the most out of Facebook Fan pages? Resort owners who advertise their business online can learn a lot from 7 easy steps that website owners should know...
Posted on Jan 28th 2011 by eTourism
One common question that many resort managers share is how to evaluate their SEO effectiveness. To date, it can be difficult to gauge if your SEO is performing or not, let alone, fully grasp the requirements of an effective online advertising strategy....
Posted on Jan 13th 2011 by Bryan Marsh
Without a steady stream of traffic to your blog, there's little opportunity to engage your audience and convert readers to raving fans. So it might just be one of the biggest questions of all time: How can my resort's website get more traffic?...
Posted on Nov 22nd 2010 by eTourism
It's been weeks since Google rolled out Instant Previews"a feature that allows users to preview the results right on the search engine results page by displaying a screenshot with the click of a magnifying glass....
Posted on Nov 10th 2010 by eTourism
Christmas holidays are coming up so it's time to brush up on your Internet marketing strategies if you want increased bookings before the year ends....
Posted on Nov 10th 2010 by eTourism
Time and time again, online marketing experts stress the value of a well-optimised website and content. If you're struggling with SEO, here are 5 ways on how you can optimise better....
Posted on Sep 16th 2010 by eTourism
Last week, Google unveiled Instant"a new search interface that provides real-time suggested results as keywords are entered into the Google search box. But the main question is: how will this change affect your resort? Will Google Instant "Kill SEO" o...
Posted on Aug 25th 2010 by Bryan Marsh
Hotel marketers already know that content is king, queen and prime minister that's why they have been employing SEO strategies to improve their search performance in search engines such as Google, Yahoo and Bing. But they should also take note that c...