With so many other hotels and resorts vying for your guests’ attention, one of the biggest challenges of any property’s online marketing campaign is how to drive a steady stream of traffic to their website. And of course, not just any traffic, but high...
Website Archive
5 Factors That May Be Costing You Your Organic Traffic
If you keep an eye on your website’s analytic data, you’ll have probably noticed your organic traffic fluctuates from time to time. While delving into Google Analytics and Search Console will often provide immediate explanations for a decline in traffic...
3 Ways to Supercharge Your Website’s Selling Power
Your website is your hotel’s biggest and best selling tool, or at least it should be. If you want to beat the OTA’s, showcase your property and drive more direct bookings than ever before, it’s important not to lose your guests just when you get them...
5 Ways to Get More Out of Your Blog (Without Producing More Content)
As you know, your resort’s blog is one of your most valuable assets when it comes to climbing the search rankings, driving traffic to your website, engaging your audience and increasing bookings. Naturally, you want your blog to perform even better, but without...
Telltale Signs Your Resort’s Website is Sabotaging Your Bookings Rates
Your website is your vehicle to showcase your property. It’s likely to form your guests’ first impression of your business and has the power to drive more bookings than any other component of your online campaign. But if you’re not giving your site...
5 Fatal Usability Mistakes That Could Be Killing Your Bookings
It’s happened to all of us. You land on a hotel website ready to purchase. But very quickly, you become confused. How do I navigate the site? Where can I go to see reviews? What steps do I take next to purchase? Poor usability doesn’t just confuse...