Google has introduced a string of algorithm updates in the last few years in an attempt to banish spam and prioritise quality, freshness and social content on the search results page. All this has stirred up a lot of debate about the value and future of Search Engine...
Google+ is still barely over two years old, but it has already claimed a total of 359 million active monthly users, ranking it behind Facebook as the second largest social media network. Despite this rapid rise to success, it seems many businesses and brands...
Is your resort visible in Local Search? If not, you better stake your claim fast. Every month, approximately 3 billion search queries are made using local terms according to data from comScore. Luckily, there’s plenty you can do to improve your chances of...
There are now over 1.15 billion Facebook users worldwide, and the typical user creates an average of 90 pieces of content a month, according to recent data from the company. With such a mass of content piling up every day, getting your resort’s message seen by...
Back in July, Facebook rolled out their new and improved 'Insights' panel for business pages. Sure, managing your own Facebook business page is simple right? Well, yes, as long as you understand the information you’re looking at . If you’ve never...
Ever since Facebook and Twitter became an integral component of every company’s online marketing campaign, debate has raged about how far social media will overtake traditional SEO when it comes to ranking highly in search. Most marketers agree that...
Social media has transformed the face of customer service for good. Disgruntled consumers now have more options than ever when it comes to letting you -and everyone else - know their gripes with your service. The increasing demand for real-time responses to customer...
Just a few days after Facebook unveiled Graph Search, its new Bing-powered product which uses ‘Likes’ to create a personalised social search experience, Bing announced that it willnow incorporate 5x more social content from Facebook into its own search...
Facebook has recently launched Sponsored Results; its own version of pay per click search ads. The new feature allows businesses to promote their brands by paying to display ads in search results alongside related Apps, Pages and Places. Advertisers who take advantage...