While posting Facebook status updates is a great way to engage with your resort clients, there are some ways to kick them up a notch to expand your promotional potential—by using tags. The feature was overlooked by many people who aren’t staying...
You signed up for Facebook, Twitter, Foursquare and other social networking sites for one main reason: to grow your client base. But did you know that using social media also helps your professional networking in more ways than one?First, being online increases...
Social media can be easily measured with various indicators like share of voice, reach, retweets, and comments. But measuring without a clear objective in mind won’t bring you closer to success.Read below on ways to help you measure your brand’s overall...
Facebook recently unveiled “Places”, their much-awaited geolocation feature.How is it different from other location-based services such as Foursquare? Well, for one, Facebook boasts of 500 million users under its belt—beating its competition with...
You know that sharing photos is an integral part of socialization in Facebook and as a quick-thinking hotel operator, you already have a stock of photos that are ready to be published.Most hotels and apartments post photos of products and services on their pages to...
The Holy Grail of Social Media Marketing may just be this: Listen to your customers.While a lot of hotels or apartments sign up on Facebook and Twitter to broadcast their latest service offerings, they forget that to create a strong following, they must first learn...
Even in the rise of social networking sites, email remains a critical channel to embrace for B2B marketing success for any hotel, apartment or resort. However, it’s a channel that’s poorly treated due to our excitement at the extreme ROI potential of...
You learned recently that a lot of hotel marketing is happening online. And being a dynamic hotel operator, you signed up for the most popular social networking sites and/or blogs right away. But these are not the only channels you can use to promote your...
Social Media is steadily taking over marketing practises in businesses everywhere. If you’re still not convinced that social media marketing is the way, here are a few simple reasons why spending just 10 minutes a day on it, can improve your Hotel’s online...