With TripAdvisor becoming less dominant/ reliable, brands are beginning to regain some lost influence and the correct management of both mobile and mapping technology will be key to increasing any brand’s online reputation, says James Harrower, search marketing...
The fact that Google favors brands in search results means independent and flagged hotels need to be more proactive about staying on top of their online marketing. Fortunately, the avenues discussed in this article are excellent ways you can remain competitive online...
Do you want more traffic? An easy way to circulate your news across the web? Then you would need an RSS feed. Just about every major online information source uses RSS to deliver content to subscribers. Unfortunately, most of these companies, along with resort...
First things first! For people who are newbies in the field of Internet marketing strategies, getting to know SEO and what it can bring to your website is a good starting point. SEO enhances traffic to one’s website, giving...
One common question that many resort managers share is how to evaluate their SEO effectiveness. To date, it can be difficult to gauge if your SEO is performing or not, let alone, fully grasp the requirements of an effective online advertising strategy. But now,...
Without a steady stream of traffic to your blog, there’s little opportunity to engage your audience and convert readers to raving fans. So it might just be one of the biggest questions of all time: How can my resort’s website get more traffic?Here...
Christmas holidays are coming up so it’s time to brush up on your Internet marketing strategies if you want increased bookings before the year ends.Here’s a quick list on what you need to work on before the happiest season of the year comes:Work on local...