Perfecting your SEO strategy is not a one-off task; it’s an ongoing commitment. After all, Google is reported to make more than 500 algorithm tweaks annually, many of which have the potential to impact your website’s ranking, the amount of organic traffic...
Who needs Google? Well, we all do. Ranking for important keywords is an undeniably powerful way to get your resort’s name in front of your guests and drive streams of relevant traffic back to your website ready to make a booking. But with Google constantly...
From social media to blogging and email marketing, there are so many strategies available to improve your resort’s online visibility that it’s easy to overlook one of the oldest, yet most effective. After all, link building is dead, isn’t it? The...
As Facebook, Twitter and Tumblr continue to hog the spotlight, blogging has taken a backseat in the online marketing world. Despite this, blogs remain one of the best ways to improve your website’s search ranking, create links, share content and open up...
Search Engine Optimisation is rapidly evolving, and many digital marketers are struggling to keep up.A general reliance on an old and outdated SEO process may be causing hotel brands to overlook several crucial strategies which are fundamental not just to the success...
One common question that many resort managers share is how to evaluate their SEO effectiveness. To date, it can be difficult to gauge if your SEO is performing or not, let alone, fully grasp the requirements of an effective online advertising strategy. But now,...
Today, search giant Google introduced a new version of its search engine interface—Google Instant. This new interface provides real-time suggested results as keywords are entered into Google.Google Instant now allows users to refine their search terms...
Decades ago, hotels had to worry about building a brand, providing a good product with excellent customer service, and maintaining a good reputation within their community. It still holds true today—the only difference is that Internet advancements have...
Yahoo! Search Products announced this week that Bing will now officially power Yahoo’s organic search results in USA and Canada, more specifically their web, image and video search. However, they have yet to announce its official roll out in Australia,...