Most hotels have accepted by now that creating glowing reviews of their own business is not a wise idea. But what if...
How To Deal with Fake Reviews on TripAdvisor
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Reviews Archive
Keep up to date with the latest information and tips, and the latest technologies for hoteliers and accommodation managers. Learn more about online marketing for hotels, resorts, and short-term holiday accommodation properties.
How To Protect Your Reputation Online
Reviews have an immense impact on your online reputation and a knock-on effect on booking rates. According to recent...
3 Simple Ways to Generate More Guest Reviews
You know that positive guest reviews are essential to your property’s success, and as we covered in a recent...
New Research Into Travel Reviews: Spotting Fakes and Making Decisions Online
How much value do your guests place on the opinions of others online? Have they lost trust in review sites or do they...
The Right Way to Apologise on TripAdvisor
Thanks to TripAdvisor’s Travel Affiliate Program, content from the world’s number one travel site now gets...
Crackdown on Fake Online Reviews
Fake online hotel reviews have been around as long as the web itself, fuelled by unscrupulous marketers seeking to...
How to Generate More Guest Reviews
There’s no denying the power of the online review. Travellers are actively seeking the opinions of former guests...
How to Rank Highly in Local Search
Is your resort visible in Local Search? If not, you better stake your claim fast. Every month, approximately 3 billion...
Hotels Seek to Prevent Anonymous Reviews of their Property
Hotels are becoming increasingly more image conscious, especially when it comes to guests who post their reviews...