Polling is a powerful but often overlooked tool than can help you gather feedback for your resort, build a community, create fresh content and even increase your website traffic. Best of all, it can easily be worked into your social media strategy simply by posing an...
With 29 million unique visitors on desktop every month, and 41 million on Smartphones, Google+ has doubled in size year over year. Despite these figures, it’s still a relatively small social network in terms of membership, not least when compared with...
Your website is your vehicle to showcase your property. It’s likely to form your guests’ first impression of your business and has the power to drive more bookings than any other component of your online campaign. But if you’re not giving your site...
Last month, Google created waves in the marketing world with “Hummingbird,” its most significant algorithm change for over a decade. With the new algorithm, Google has shifted the focus away from a search system based almost entirely on keyword matching to...
One of the most significant changes of Google’s recent Hummingbird update is that data scraped from websites is now being displayed on the results page alongside traditional search results content. Now, each time a user makes a search enquiry, Google will...
Facebook has revolutionised digital marketing, allowing brands of all types and sizes to personally engage with their customers on an unprecedented level. The introduction of Facebook Premium looks set to give yet another boost to the social network’s marketing...
Recently, Facebook announced a major change to boost its fan page with the goal of improving its marketing capability. Earlier this week, the social networking giant also allowed marketers to advertise their stories or blogs on their page. This means that...
YOTEL, a revolutionary hotel group that focuses in designing luxurious small-room airport hotels. Customers can choose between Premium (double), Twin (two large singles - bunk style) and Standard (large single). The cabins are with en-suite bathrooms, flat screen...
If your hotel website is an important component of your marketing strategy, then website analysis is necessary for you. If you see your virtual presence as a great avenue to attract guests to your resort, then you should invest time in analysing your website to...