The public’s trust takes years to win, but in the age of TripAdvisor, a single bad review can shatter even the most glowing reputation in an instant. Where the review comes from is irrelevant. It might represent the genuine gripes of a dissatisfied guest,...
When was the last time you heard someone say ‘I really do love being marketed to’? Probably never. If you take a moment to think about the things you love...chances are your guests feel exactly the same. The idea behind this so called ‘loveable...
The results of a new survey suggest European hoteliers remain dubious of the value of discount websites such as Groupon and Living Social when it comes to driving room bookings. Just 27% of the properties that responded to the TravelClick survey saw flash sales...
When it comes to blogging, it’s surprising how reluctant some hoteliers can be to get on board. Maybe you think your hotel doesn’t really need a blog, or that maintaining a regular blog would just be too time-consuming. The truth is if you’re...
Facebook is revamping its location-based check-in product also know as Places. Starting last Friday, you may have noticed that the “X check-ins” verbiage has been removed from Places Pages and merged Facebook Pages and has been replaced with “X were...
Last week Google announced the +1 button, it’s latest push into social search, nearly a year after Facebook launched Like buttons. The Google +1 button allows you to “+1” the search results and advertisements that you like. Soon you will also...
Today we’re going to demonstrate how to activate Facebook Insights for your hotels website. To do this you will need to have a Facebook Fan page setup for your Hotel, be the administrator of this Hotel Facebook Page and have access to your websites content...
Today I would like to demonstrate how blogging can increase the search ranking of certain pages within your website. One of the features of your resort might be that it has a unique location for example it is situated within walking distance from the local convention...
If your hotel website is an important component of your marketing strategy, then website analysis is necessary for you. If you see your virtual presence as a great avenue to attract guests to your resort, then you should invest time in analysing your website to...