Whether you prefer Siri, Cortana, Alexa or Google Voice Search, there’s no denying that speech recognition...
Is Your Hotel’s Website Optimised For Voice Search?
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Hotel-Marketing Archive
Keep up to date with the latest information and tips, and the latest technologies for hoteliers and accommodation managers. Learn more about online marketing for hotels, resorts, and short-term holiday accommodation properties.
How The TripAdvisor Algorithm Works and How To Boost Your Ranking
No hotelier really needs to be reminded of the essential role reviews play in the holiday shopping process. But just...
Want To Drive More Bookings? Sell Experiences, Not Rooms
What motivates travellers and inspires them to book? In the crucial early stages of travel planning it’s not...
5 Simple Tips For Successful Video Marketing
From news to YouTube tutorials, Snaps to Instagram Stories, Vine and endless cat clips, video is the most popular form...
Want To Boost Direct Bookings? Steal A Trick Or Two From The OTAs
The seemingly unshakeable grip of the online travel agencies has long been a point of contention for hoteliers trying...
How To Get The Most From A Professional Photography Shoot At Your Hotel
In an industry that’s all about creating aspirational experiences, images sell better than words ever can....
How To Encourage More Millennial Travellers To Book Direct
At a time when older generations are tightening their purse strings, adventure-hungry millennials are spending more on...
Voice Search Is Taking Over: Is Your Hotel Ready To Adapt?
One of the biggest shake ups in SEO in recent years has been the arrival of voice search. Thanks to mobile personal...
Let Your Guests Tell Your Story: How To Leverage Audience Generated Content To Drive Bookings
Making use of audience generated content on social media offers a uniquely compelling way to communicate your...