You know that sharing photos is an integral part of socialization in Facebook and as a quick-thinking hotel operator, you already have a stock of photos that are ready to be published.Most hotels and apartments post photos of products and services on their pages to...
The Holy Grail of Social Media Marketing may just be this: Listen to your customers.While a lot of hotels or apartments sign up on Facebook and Twitter to broadcast their latest service offerings, they forget that to create a strong following, they must first learn...
Not getting the desired number of leads from your hotel’s e-newsletter? Chances are, your e-newsletters share the same problem as most: readers don’t find it interesting.If you haven’t read out past entry, Things to Remember When Making...
It is common for hotels and resorts to post a lot of content online to attract various travellers to their location. From travel itineraries to personal stories or even fun hotel trivia, hotel operators can repurpose their content into something that their...
Even in the rise of social networking sites, email remains a critical channel to embrace for B2B marketing success for any hotel, apartment or resort. However, it’s a channel that’s poorly treated due to our excitement at the extreme ROI potential of...
You learned recently that a lot of hotel marketing is happening online. And being a dynamic hotel operator, you signed up for the most popular social networking sites and/or blogs right away. But these are not the only channels you can use to promote your...
Running a resort and an online life can be a daunting task for those unprepared. Planners and pocket calendars may have left us decades ago, but the concept of organising your schedule is still very much applicable to today’s digital society. So if...
As widely expected, Facebook has recently announced that it has passed the 500 million member mark. In Australia alone, Facebook was able to garner 9,151,280 members on their site. That’s why now, more than ever, the social networking site has become...
Facebook marketing is growing at such overwhelming speeds but it’s still a relatively untapped territory for many hotel, apartment and restaurant operators. In our previous blog entry on Facebook Group and Page - Which product should your Resort choose?, we...