One of the fundamental rules of marketing is this: you need to understand your audience, inside out. Without this...
Guests Archive
How To Write Emails Your Guests Will Open
Nothing is more important to a successful email marketing campaign than a high open rate. After all, what...
5 Reasons Your Guests Aren’t Engaging With Your Blog
Your page stats show that people are viewing your blogs, but why aren’t they clicking your calls to action? Why...
How To Retain More Guests Through Post-Booking Email Engagement
It’s less difficult, and less expensive, to generate a booking from an existing guest than it is to convert...
How To Involve Your Guests in Your Visual Marketing Campaign
Photos are one of the most effective tools out there for increasing traffic and driving shares, and now that almost...
How To Identify The Blog Topics Your Guests Want The Most
However well you’ve done your guest persona research, it’s not always easy thinking up blog topic ideas...
3 Ways To Humanise Your Social Media Presence and Build Stronger Guest Relationships Online
Social media has broken down the barriers between hotels and their guests, allowing properties of all sizes to engage...
The Hotel Photos Your Guests Most Want To See
When your guests are scouring the web for the perfect property for their next holiday, great hotel photography catches...








