Google’s innovative and controversial new product Google Glass will be made available to the public later this year. With the launch date imminent, it’s time to start thinking about how such technology will impact the way consumers search for and interact...
How much does your social media community really like you? Facebook’s Insight platform for businesses can help you find out. The feature offers a range of data that can help you assess the likeability of your property’s brand so you can plan ways to...
What do hotels and resorts need to do to get the best results on Facebook? New research from Inside Facebook offers a couple of interesting insights. The study looked at the Facebook campaigns of over 2000 holiday properties, encompassing a total of 114,...
Whether it’s a rogue tweet from an employee or guest negativity on Facebook, it doesn’t take much to spark a social media crisis that can leave your resort’s carefully honed marketing campaign in tatters – if you’re not prepared that...
There are now over 1.15 billion Facebook users worldwide, and the typical user creates an average of 90 pieces of content a month, according to recent data from the company. With such a mass of content piling up every day, getting your resort’s message seen by...
Back in July, Facebook rolled out their new and improved 'Insights' panel for business pages. Sure, managing your own Facebook business page is simple right? Well, yes, as long as you understand the information you’re looking at . If you’ve never...
As we’ve discussed in recent blogs, Facebook has recently launched Graph Search, a move that suggests the world’s favourite social network is at last getting serious about search. However, although it may look like Facebook is finally stepping up to...
Facebook has recently launched Sponsored Results; its own version of pay per click search ads. The new feature allows businesses to promote their brands by paying to display ads in search results alongside related Apps, Pages and Places. Advertisers who take advantage...
If you’re ever in doubt about the power of social media as a marketing tool for your hotel, here’s yet more proof. Marketing research company Lab24 recently conducted a survey which asked 1000 social network users to reflect on the way they interact with brands on...