Following a spate of concerns about privacy and data protection, it’s safe to say Facebook has suffered a blow to public trust in recent months. In response to a string of bad headlines, the social network is once again marking their dedication to improving user...
Running a Facebook contest can be a great way to promote your brand, learn about your guests and increase your reach on social media. If you’re thinking of holding a contest for your resort’s Facebook audience, this easy to follow checklist of 10 tips is a...
Image-based posts are some of the best performing types of content when it comes to driving likes, comments, shares and click-throughs on Facebook. Are your resort’s image posts performing as well as you’d like? Maximising engagement for the pictures you...
Are you trying to boost your hotel’s Facebook engagement rates? If so, you’ll need to get familiar with Facebook Audience Insights. The tool offers a treasure trove of demographic information and other data which will help you tailor your content for your...
Last month Facebook made some adjustments to the way they calculate cost-per-click (CPC) on their ad platform. Following the changes, the social media company will no longer include all click actions such as likes, comments and shares in its CPC calculation, focusing...
With masses of businesses and brands vying for your audience’s attention on Facebook, how can you make sure your content breaks through the noise? Visual storytelling might be the answer. By creating posts with an emotional pull and eye-catching visual appeal,...
While likes and comments on your Facebook page are good for your engagement rates and visibility, if you really want to increase your reach on the world’s most used social network, its shares you need to chase. The platform’s algorithm gives more weighting...
Optimal content length is something which has always been hotly debated among online marketers. Although there are no concrete rules regarding length, there are general guidelines you can use to inform your content creation efforts and ensure you strike the right...
Even now that most of us have had a few years practice, keeping on top of Facebook marketing can be a challenge. Sometimes it helps to go back to basics and remind yourself of a few of the best practices that can be relied on to drive Likes, comments and shares on the...