More and more of your guests are taking to social media to make enquiries, leave glowing reviews and also, inevitably, to make their views known when their holidays failed to live up to expectations. How well are you fielding their questions, comments and criticisms?...
Whether it’s a rogue tweet from an employee or guest negativity on Facebook, it doesn’t take much to spark a social media crisis that can leave your resort’s carefully honed marketing campaign in tatters – if you’re not prepared that...
Social media has transformed the face of customer service for good. Disgruntled consumers now have more options than ever when it comes to letting you -and everyone else - know their gripes with your service. The increasing demand for real-time responses to customer...
The Holy Grail of Social Media Marketing may just be this: Listen to your customers.While a lot of hotels or apartments sign up on Facebook and Twitter to broadcast their latest service offerings, they forget that to create a strong following, they must first learn...