Most hotels and resorts in Australia have not adopted social media. Social media is not going away, it is not something you can forget about and hope it passes by quietly. Social media is not a fad, its a trend, a game changer that needs...
If you are embracing consumer generated media, guest reviews, and social networking as marketing and public relation opportunities to get the good news out about your hotel, here are some interesting points of discussion for your next meeting.By Doug KennedyRemember...
I recently wrote a post on Hotelier’s embracing customer reviews. The post included a report by Market Metrix on what hoteliers thought of reviews and if they were important to their business. The report found that 85% of hotels and resorts did not have any...
It's a well known fact that consumers are less trusting of controlled content usually found on TV, magazines and direct mail. There have been far too many instances where I personally, as a consumer, have trusted an advertisement only to be disappointed when consuming...