In life, old habits die hard. And in blogging, they can be just as difficult to break. If your current campaign isn’t generating the traffic and bookings you’d like it to, it’s time to identify bad habits so you can break free of your blogging rut...
content-marketing Archive
3 Benefits Of Content Creation You Shouldn’t Forget
The abundance of analytics tools available online have made it easier than ever to measure the impact of content campaigns. But away from valuable metrics like click-through rates, bounce rates and traffic volume, there are other, less tangible benefits of an...
How Long Is Too Long? Content Length Guidelines For Your Blog, Facebook & More
Optimal content length is something which has always been hotly debated among online marketers. Although there are no concrete rules regarding length, there are general guidelines you can use to inform your content creation efforts and ensure you strike the right...
5 Crucial Content Marketing Stats for 2014
Content has become one of the most important ways to reach and build a relationship with your audience in recent years, but developing an effective content strategy isn’t easy, even for multinational brands with huge marketing budgets. With Google constantly...
5 Basic Rules For Better Content Marketing
Google’s ‘Hummingbird’ switch up has made it more important than ever to continually create high quality content to get noticed in search results and drive traffic to your resort’s website. Great content is an extremely effective tool for...
Marketing Tips to Maximise Online Bookings This Festive Season
If you want to maximise bookings this festive season, you’ve got to start now.With Christmas and New Year’s fast approaching, here are some tips for making the most of the busiest booking period of the year. Get Ready Planning and preparation is the...
How to Boost Your Blog’s Performance Without Creating More Content
If you want to get more out of your hotel's blogging campaign, but don’t have the time to produce more content, you’ll be pleased to hear there are plenty of things you can do to take your hotel’s blog to the next level, without spending hours...
Four Reasons Why Blogging is More Crucial Than Ever
As Facebook, Twitter and Tumblr continue to hog the spotlight, blogging has taken a backseat in the online marketing world. Despite this, blogs remain one of the best ways to improve your website’s search ranking, create links, share content and open up the...
6 Reasons Great Content Fails
That's right. Sometimes truly great content flops. And to be honest, it's a big disappointment (and a damn shame). The silver lining is, there's usually a pretty good explanation for why that particular piece of content failed to spread, and understanding...