Industry News Archive

Keep up to date with the latest information and tips, and the latest technologies for hoteliers and accommodation managers. Learn more about online marketing for hotels, resorts, and short-term holiday accommodation properties.
3 Steps to Hummingbird Success

3 Steps to Hummingbird Success

Back in September, Google unveiled Hummingbird, an algorithm adjustment which overhauled the way search results are ranked and sent waves across the marketing world. Around 90% of search inquiries are affected by the change, which moved the focus away from keywords...

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Goodbye Keyword Data, Hello Secure Search

Goodbye Keyword Data, Hello Secure Search

At the end of last week, Google announced a major update that has changed the face of search engine marketing for good. As part of an ongoing move to create a more secure web experience, the search giant has just made all search enquiries encrypted using HTTPS. In...

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