At the end of July, Google introduced a major change to its local search algorithm, informally nicknamed ‘Pigeon.’ The update is designed to improve local search results by integrating them more closely with traditional search features and ranking signals....
Industry News Archive
Google Rolls Out Design Changes To Search Results Pages
Noticed anything different about the Google search results lately? In the last few days the search company has begun rolling out a new design which changes the way organic search results and ads are displayed to desktop users. Following similar changes Google made to...
How Will Google Glass Change Online Marketing?
Google’s innovative and controversial new product Google Glass will be made available to the public later this year. With the launch date imminent, it’s time to start thinking about how such technology will impact the way consumers search for and interact...
Expedia Penalised Over Possible Paid Link Scheme
Speculation is rife that Expedia has been penalised by Google, losing an estimated 25% in its search visibility. It is thought that the search giant has come down hard on the major travel website thanks to evidence the company was using a paid links scheme to rank...
3 Steps to Hummingbird Success
Back in September, Google unveiled Hummingbird, an algorithm adjustment which overhauled the way search results are ranked and sent waves across the marketing world. Around 90% of search inquiries are affected by the change, which moved the focus away from keywords...
Bing Adds TripAdvisor Content to Search Results
TripAdvisor recently announced that content from its vast portfolio of hotel reviews will now appear in the Bing search results pages. Bing will reportedly now serve up property reviews, ratings and photos, as well as TripAdvisor’s price comparison tool...
Google’s Hummingbird Update: What it Means For Your Resort
Just before its 15th birthday, Google unveiled one of its biggest and most significant algorithm overhauls yet. The update, nicknamed Hummingbird, is the search company’s latest move designed to deliver a higher quality service to its users. ...
Goodbye Keyword Data, Hello Secure Search
At the end of last week, Google announced a major update that has changed the face of search engine marketing for good. As part of an ongoing move to create a more secure web experience, the search giant has just made all search enquiries encrypted using HTTPS. In...
World’s First Instagram Hotel Opens Its Doors in Sydney
We’ve all seen them – the endless, envy-inducing sun-lounger and beach photos that pop up all over our social media feeds whenever a friend goes on holiday. Now, taking the world’s photo-sharing obsession as its inspiration, a new Instagram themed...