Black Friday and Cyber Monday have come and gone in a whirlwind of consumer excitement and spending. It’s now...
Here Are Two Simple But Powerful Ways To Engage Last Minute Travel Shoppers This Christmas
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Hotel Marketing Archive
Keep up to date with the latest information and tips, and the latest technologies for hoteliers and accommodation managers. Learn more about online marketing for hotels, resorts, and short-term holiday accommodation properties.
Voice Search Is Taking Over: Is Your Hotel Ready To Adapt?
One of the biggest shake ups in SEO in recent years has been the arrival of voice search. Thanks to mobile personal...
Let Your Guests Tell Your Story: How To Leverage Audience Generated Content To Drive Bookings
Making use of audience generated content on social media offers a uniquely compelling way to communicate your...
3 Simple Tactics To Secure More Repeat Guests
Repeat guests are your most valuable asset. They are cheaper to market to, provide a reliable source of revenue and...
How To Boost Your Revenue With More Direct Bookings
In an online market dominated by online travel agents with steep commission rates, every hotel wants to increase the...
How To Improve Your Website’s Bounce Rate (and Drive More Bookings)
Representing the percentage of visitors who land on your website only to leave before checking out any other page,...
How To Incorporate Guest Feedback Into Your Hotel’s Marketing Strategy
Whatever else changes in the online marketing world, reviews will continue to form an integral part of the hotel...
5 Ways To Challenge The Dominance Of The OTAs
For most hotels, online travel agents are a necessary evil. Like it or not, they’re the first port of call for...
How To Use Video Content To Boost Guest Engagement And Drive Bookings
If you really want to capture your audience’s attention online, you need to add video to your marketing mix. Few...