Repeat guests are your most valuable asset. They are cheaper to market to, provide a reliable source of revenue and...
3 Simple Tactics To Secure More Repeat Guests
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Hotel Marketing Archive
Keep up to date with the latest information and tips, and the latest technologies for hoteliers and accommodation managers. Learn more about online marketing for hotels, resorts, and short-term holiday accommodation properties.
How To Boost Your Revenue With More Direct Bookings
In an online market dominated by online travel agents with steep commission rates, every hotel wants to increase the...
How To Improve Your Website’s Bounce Rate (and Drive More Bookings)
Representing the percentage of visitors who land on your website only to leave before checking out any other page,...
How To Incorporate Guest Feedback Into Your Hotel’s Marketing Strategy
Whatever else changes in the online marketing world, reviews will continue to form an integral part of the hotel...
5 Ways To Challenge The Dominance Of The OTAs
For most hotels, online travel agents are a necessary evil. Like it or not, they’re the first port of call for...
How To Use Video Content To Boost Guest Engagement And Drive Bookings
If you really want to capture your audience’s attention online, you need to add video to your marketing mix. Few...
3 Sure-Fire Signs Your Competitors Are Beating You Online
The competition for your guests’ attention online is fiercer than ever, and one thing’s for sure; if other...
4 Ways To Retain More Guests (Without Loyalty Programs)
Large chain hotels have been using carefully designed loyalty programs for decades, and the OTAs have followed suit...
DIY Video Content: How To Make Engaging Hotel Videos Without Blowing Your Budget
There are few better ways to show off the unique vibe of your hotel than a professionally shot video. Surpassing...