Millennials, accepted as those born in the ‘80s and early ‘90s, have defined a new way of living; shaping trends, interests and consumer products for peers, brands and Generation Z while existing at the forefront of a fast-paced digital age led by the...
In little over 10 years, Airbnb has become a multibillion-dollar player in the online travel market, swaying travellers and holidaymakers in its favour with affordable short and long-term accommodation options and an overall unique experience that hotels and resorts...
In our first blog, Managing Hotel Reviews Part I - Make Guest Experience Your Top Priority in 2020, we detailed the importance of providing the best possible guest experience to generate perfect online reviews. Of course, negative feedback is unavoidable, and this...
Alongside room rates, closely followed by brand name and online images of your hotel, guest reviews play a big part in converting hotel browsers into customers, and generate an overall brand rating that, as we move into a new decade, is no longer possible to ignore....
With couples booking surprise retreats, professionals travelling for events and families visiting their loved ones, the festive season can mean a busy time if you’re a hotelier, especially when it marks a crucial period during which you can market your name to a...
In the pursuit for health and mental wellness, the bar for hoteliers and resort owners has been raised in terms of guest wellbeing, demanding not only luxury but ways guests can mentally disengage from routine responsibilities, reorganise and enjoy clarity of mind....
After establishing your online marketing strategy, the next big step for your hotel is partnership marketing. By developing a mutually beneficial arrangement with a local business that shares the same values or goals as your brand, you’ll be taking your...
There is a wealth of reasons why video content is on the rise in the world of online hotel marketing: it presents the most eye-catching representation of your hotel, it’s superior to photography when it comes to capturing customer attention and it delivers a...
In addition to hunting for value, more holidaymakers are seeking personalised and individually catered experiences when taking the steps to book their next escape. OTAs can remove the intimacy now highly sought-after by accommodation shopping customers, and this is...