With couples booking surprise retreats, professionals travelling for events and families visiting their loved ones, the festive season can mean a busy time if you’re a hotelier, especially when it marks a crucial period during which you can market your name to a...
In the pursuit for health and mental wellness, the bar for hoteliers and resort owners has been raised in terms of guest wellbeing, demanding not only luxury but ways guests can mentally disengage from routine responsibilities, reorganise and enjoy clarity of mind....
After establishing your online marketing strategy, the next big step for your hotel is partnership marketing. By developing a mutually beneficial arrangement with a local business that shares the same values or goals as your brand, you’ll be taking your...
There is a wealth of reasons why video content is on the rise in the world of online hotel marketing: it presents the most eye-catching representation of your hotel, it’s superior to photography when it comes to capturing customer attention and it delivers a...
In addition to hunting for value, more holidaymakers are seeking personalised and individually catered experiences when taking the steps to book their next escape. OTAs can remove the intimacy now highly sought-after by accommodation shopping customers, and this is...
Whether you know it or not, your guests themselves can help you to increase hotel bookings in more than a few exciting ways. When it comes to holiday planning, eyeing customers are paying more attention than ever to past guest experiences, and what they’re...
While written descriptions and compelling SEO content will deliver the details and lift your website up the search engine rankings, impressive hotel photography is the driving force that will make your visitors’ eyes pop before sending them to the booking page....
It’s easy to fall behind when it comes to accumulating and keeping an eye on customer feedback, but hearing what guests have to say about your hotel can be the difference between losing customers and lifting your brand to new and improved heights. In finding out...
At eTourism, we’re committed to optimised hotel website design and powerful online marketing strategies that generate exposure and increase direct bookings. If you’re as keen as we are about getting customers to book direct, take a look at our list of...