Hotels are becoming increasingly more image conscious, especially when it comes to guests who post their reviews online. Some hotels have started to use information locations, dates and usernames that appear online to discover the identity of a guest. Once the hotels...
Hotel Marketing Archive
InterContinental and Gowalla prepared to make the ‘Hit it Big Summer Promotion’ a success
Popular location-based consumer service. Gowalla is set to assist InterContinental Hotels Group by incorporating mobile devices into their Hit it Big Summer Promotion. The promotion currently offer guests a choice of rewards such as ‘double Priority Club®...
Web 2.0 and Your Resort
Web 2.0 and Your Resort:“Web 2.0” is the growing trend in online communities. It involves businesses using online content made by web users, as opposed to traditional publishers. This new trend ultimately incorporates online technologies focused on...
Stay and receive a free Kindle
A few weeks back I bought myself a new Amazon Kindle. Amazon have only recently opened this to the Australian market - my Kindle congratulated me for being one of the first in Australia to purchase, cool! One of the reasons I got this Kindle was to follow...
Handling Customer Reviews – Best Practice
I recently wrote a post on Hotelier’s embracing customer reviews. The post included a report by Market Metrix on what hoteliers thought of reviews and if they were important to their business. The report found that 85% of hotels and resorts did not have any...
price parity availability distribution equals more online bookings
Last week was a historical week @ www.etourismholidays.com.au as we reached a record high in online generated bookings! Our online booking engine was up more than 50% on any other time this year. We are excited about the next 6 months and are anticipating...
