How different is your database from the rest?Like others, yours contain thousands of contact details of past, current and potential guests of your resort—all gathered by you to help build a strong relationship with them through occasional newsletters and...
To date, there are about 1.8 billion internet users all over the world. They could all be your potential customers.How do you reach them? You must make sure that your website appears where they are searching and that they can understand what you are offering. ...
Landing pages have become a standard marketing practice for anyone attempting to increase conversion. They are essentially the page where someone lands after clicking links in a newsletter or online ads.But to be effective, there’s a bit of art and science...
The Holy Grail of Social Media Marketing may just be this: Listen to your customers.While a lot of hotels or apartments sign up on Facebook and Twitter to broadcast their latest service offerings, they forget that to create a strong following, they must first learn...
Not getting the desired number of leads from your hotel’s e-newsletter? Chances are, your e-newsletters share the same problem as most: readers don’t find it interesting.If you haven’t read out past entry, Things to Remember When Making...
It is common for hotels and resorts to post a lot of content online to attract various travellers to their location. From travel itineraries to personal stories or even fun hotel trivia, hotel operators can repurpose their content into something that their...
Even in the rise of social networking sites, email remains a critical channel to embrace for B2B marketing success for any hotel, apartment or resort. However, it’s a channel that’s poorly treated due to our excitement at the extreme ROI potential of...
It is seemingly the important question being asked by Resorts and Internet Marketing campaign managers; Facebook Group or Page? There has been recent discussion as to benefits of Pages and Groups for Resorts wanting to increase their Facebook and subsequent online...
The internet has truly turned mobile. The popular trend in today’s society is mobile internet, and everywhere we look resorts are jumping on the band wagon. Mobile internet allows people to access websites on their mobile phones, literally anywhere –...