The Holy Grail of Social Media Marketing may just be this: Listen to your customers.While a lot of hotels or apartments sign up on Facebook and Twitter to broadcast their latest service offerings, they forget that to create a strong following, they must first learn...
Not getting the desired number of leads from your hotel’s e-newsletter? Chances are, your e-newsletters share the same problem as most: readers don’t find it interesting.If you haven’t read out past entry, Things to Remember When Making...
It is common for hotels and resorts to post a lot of content online to attract various travellers to their location. From travel itineraries to personal stories or even fun hotel trivia, hotel operators can repurpose their content into something that their...
Even in the rise of social networking sites, email remains a critical channel to embrace for B2B marketing success for any hotel, apartment or resort. However, it’s a channel that’s poorly treated due to our excitement at the extreme ROI potential of...
It is seemingly the important question being asked by Resorts and Internet Marketing campaign managers; Facebook Group or Page? There has been recent discussion as to benefits of Pages and Groups for Resorts wanting to increase their Facebook and subsequent online...
The internet has truly turned mobile. The popular trend in today’s society is mobile internet, and everywhere we look resorts are jumping on the band wagon. Mobile internet allows people to access websites on their mobile phones, literally anywhere –...
Hotels are becoming increasingly more image conscious, especially when it comes to guests who post their reviews online. Some hotels have started to use information locations, dates and usernames that appear online to discover the identity of a guest. Once the hotels...
Popular location-based consumer service. Gowalla is set to assist InterContinental Hotels Group by incorporating mobile devices into their Hit it Big Summer Promotion. The promotion currently offer guests a choice of rewards such as ‘double Priority Club®...
Web 2.0 and Your Resort:“Web 2.0” is the growing trend in online communities. It involves businesses using online content made by web users, as opposed to traditional publishers. This new trend ultimately incorporates online technologies focused on...