Without a steady stream of traffic to your blog, there’s little opportunity to engage your audience and convert readers to raving fans. So it might just be one of the biggest questions of all time: How can my resort’s website get more traffic?Here...
Marketing experts always emphasise the need to regularly create fresh and original content that it’s easy to overlook the potential of previously published or posted content.If your resort has put a lot of thought, time, and effort into your content, it only...
Email marketing has always been an effective way to reach out to existing and prospective guests. It’s organic, as these people voluntarily signed up to receive your news and updates. So how do you grow the number of people who have given you...
Christmas holidays are coming up so it’s time to brush up on your Internet marketing strategies if you want increased bookings before the year ends.Here’s a quick list on what you need to work on before the happiest season of the year comes:Work on local...
Recent trends prove that having a good online marketing strategy may well have its advantages when it comes to acquiring resort bookings.Even during a downturn, hoteliers who have been aggressive and proactively focusing on ROI-centric online marketing campaigns have...
Call-to-action (CTA) is an integral part of every online marketing campaign as it is the driving force that will convert your guests. It can be an image or text that tells your readers what action they should be taking next. If you’re not generating enough...
It always feels good to have a happy guest. It means that you have lived up to, or even exceeded, their expectations.As a resort manager, you can turn these happy guests into your resort’s very own online cheerleaders. All you have to do is follow...
Every minute, people all over the world upload a total of 20 hours of videos in different channels such as YouTube, Vimeo, etc. A few weeks ago, ReelSEO, an online video marketing blog, announced that videos account for more than 50 percent of the total...
Keeping a resort blog is a lot more work than most people might initially think. One of these factors is the amount of time spent on commenting: approving comments, responding to comments, and commenting on other blogs.But after a while of blogging and not...