A new study has shown that the photos hotels choose to use in their OTA booking paths have a considerable bearing on click through rates. The photo optimisation study, conducted by Intent Media, looked at dozens of property listings on Orbitz. It revealed that...
You’re probably aware by now that blogging is absolutely essential to the success of your online marketing campaign. Without regular fresh content, Google will no longer crawl your site, your search engine ranking will plummet, your social media community will...
Social media may have stolen the limelight in recent years, but email marketing is going nowhere. Although most marketers recognise the ongoing importance of email, certain email best practices, such as Segmentation, have been slow to catch on. Segmenting your...
Landing pages have become an essential component of every business’s online marketing strategy, and your resort is no exception.As you probably already know, a landing page is a deceptively simple single page designed to drive visitors to complete a call of...
From online vouchers to emailed discount codes, the benefits of using discounts in your online hotel marketing campaign should not be overlooked. Here’s a look at how you can use this tactic to drive traffic to your resort’s website, as well as a...
A referral is the natural result of excellent customer service and surpassed expectations. Since people don’t give referrals unless they are deserved, a referral is not a foregone conclusion unless you start every decision you make about running your resort with...
Established in January 2012, RoomKey.com is designed to give travellers the security of booking their trips directly through a hotel-owned website. The site is a collaborative venture by Hilton, Intercontinental Hotels Group, Choice Hotels, Wyndham, Marriott and Hyatt...
The results of a new survey suggest European hoteliers remain dubious of the value of discount websites such as Groupon and Living Social when it comes to driving room bookings. Just 27% of the properties that responded to the TravelClick survey saw flash sales...
The resort booking distribution process seems to get more complicated every day, and with so many platforms to keep an eye on, it’s more important than ever to understand which elements of your marketing campaign are working for you, and which...