A new study has shown that the photos hotels choose to use in their OTA booking paths have a considerable bearing on...
How Hotel Image Choice Impacts Click-Through Rates
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Hotel Marketing Archive
Keep up to date with the latest information and tips, and the latest technologies for hoteliers and accommodation managers. Learn more about online marketing for hotels, resorts, and short-term holiday accommodation properties.
Blogging A Simple Framework For Quality Posts
You’re probably aware by now that blogging is absolutely essential to the success of your online marketing...
Why List Segmentation Is Crucial To Your Resorts Email Marketing Campaign
Social media may have stolen the limelight in recent years, but email marketing is going nowhere. Although most...
5 Reasons Why Landing Pages Are Essential For Your Resort
Landing pages have become an essential component of every business’s online marketing strategy, and your resort...
The Value of Discounts in Online Marketing
From online vouchers to emailed discount codes, the benefits of using discounts in your online hotel marketing...
Keep Referrals in Mind
A referral is the natural result of excellent customer service and surpassed expectations. Since people don’t...
Is it Time to Focus on Direct Bookings?
Established in January 2012, RoomKey.com is designed to give travellers the security of booking their trips directly...
Hoteliers Unconvinced By Group Discount Sites
The results of a new survey suggest European hoteliers remain dubious of the value of discount websites such as...
Hotel Booking Attribution More Important Than Ever
The resort booking distribution process seems to get more complicated every day, and with so many platforms to...