When your guests are scouring the web for the perfect property for their next holiday, great hotel photography catches their eye and gets them daydreaming about their break. But what visuals are most likely to get travel shoppers pulling out their credit cards ready...
Want to know what the online travel marketing industry has in store for 2014? Here are three key trends we think you should look out for… Mobile Travel At the end of last year, Google Travel estimated that around a quarter of all search engine queries related...
Thanks to TripAdvisor’s Travel Affiliate Program, content from the world’s number one travel site now gets in front of more than 300 million people worldwide, making guest reviews of your resort more readily available than ever. This easy access to a...
Last month, Google created waves in the marketing world with “Hummingbird,” its most significant algorithm change for over a decade. With the new algorithm, Google has shifted the focus away from a search system based almost entirely on keyword matching to...
One of the most significant changes of Google’s recent Hummingbird update is that data scraped from websites is now being displayed on the results page alongside traditional search results content. Now, each time a user makes a search enquiry, Google will...
Fake online hotel reviews have been around as long as the web itself, fuelled by unscrupulous marketers seeking to drive bookings, or perhaps simply trying to stay afloat in the fiercely competitive digital world. But a recent crackdown by US authorities could give...
There’s no denying the power of the online review. Travellers are actively seeking the opinions of former guests when making a booking decision, which means you need to get proactive with your resort’s reputation management if you want to shine online....
If you want to maximise bookings this festive season, you’ve got to start now.With Christmas and New Year’s fast approaching, here are some tips for making the most of the busiest booking period of the year. Get Ready Planning and preparation is the...
Your resort’s blog is the ideal platform to showcase your property, draw attention to interesting local events and demonstrate the more human, less corporate face of your business. By inviting comments from readers, a blog also opens up the lines of...