There’s no denying it: you need a mobile-optimised site. With global mobile internet usage expected to hit 90%...
Hotel Marketing Archive
How To Improve Your Social Customer Service
Responding to your guests on social media is now an essential component of customer service and your online reputation...
3 Bad Marketing Habits It’s Time To Break
Running a successful online marketing campaign is pretty demanding. Most of us are juggling multiple social media...
How To Run Action-Orientated Campaigns On Social Media
The power social media and blogs have to raise brand awareness is no longer disputed, but what about their power to...
How To Protect Your Reputation Online
Reviews have an immense impact on your online reputation and a knock-on effect on booking rates. According to recent...
How To Use Analytics Data To Build Your Guest Personas
Engaging with your audience is all about knowing your audience. By using data drawn from Google Analytics, you can...
Hotel Finder, Paid Ads And The Future of Hotel SERP Listings
Google’s accommodation search and comparison service Hotel Finder is slowly but surely gaining momentum in the...
3 Simple Ways to Generate More Guest Reviews
You know that positive guest reviews are essential to your property’s success, and as we covered in a recent...
New Research Into Travel Reviews: Spotting Fakes and Making Decisions Online
How much value do your guests place on the opinions of others online? Have they lost trust in review sites or do they...









