The power social media and blogs have to raise brand awareness is no longer disputed, but what about their power to...
How To Run Action-Orientated Campaigns On Social Media
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Hotel Marketing Archive
Keep up to date with the latest information and tips, and the latest technologies for hoteliers and accommodation managers. Learn more about online marketing for hotels, resorts, and short-term holiday accommodation properties.
How To Protect Your Reputation Online
Reviews have an immense impact on your online reputation and a knock-on effect on booking rates. According to recent...
How To Use Analytics Data To Build Your Guest Personas
Engaging with your audience is all about knowing your audience. By using data drawn from Google Analytics, you can...
Hotel Finder, Paid Ads And The Future of Hotel SERP Listings
Google’s accommodation search and comparison service Hotel Finder is slowly but surely gaining momentum in the...
3 Simple Ways to Generate More Guest Reviews
You know that positive guest reviews are essential to your property’s success, and as we covered in a recent...
New Research Into Travel Reviews: Spotting Fakes and Making Decisions Online
How much value do your guests place on the opinions of others online? Have they lost trust in review sites or do they...
Google Hotel Finder: Another Look Two Years On
Towards the end of 2012, Google began rolling out its one-stop accommodation planning tool Hotel Finder into standard...
3 Travel Marketing Trends For 2014
With the online travel landscape only becoming more and more competitive, and an array of new marketing tactics...
Telltale Signs Your Resort’s Website is Sabotaging Your Bookings Rates
Your website is your vehicle to showcase your property. It’s likely to form your guests’ first impression...