The power social media and blogs have to raise brand awareness is no longer disputed, but what about their power to inspire action? What is the value of all those impressions if your guests aren’t following through and making a booking? Working a compelling...
Reviews have an immense impact on your online reputation and a knock-on effect on booking rates. According to recent research from TripAdvisor, as many as 93% of travellers around the world say their holiday decisions are impacted by the reviews they read online. With...
Engaging with your audience is all about knowing your audience. By using data drawn from Google Analytics, you can find out the key information you need to create strong guest personas for your social media audience, helping you formulate content that is more...
Google’s accommodation search and comparison service Hotel Finder is slowly but surely gaining momentum in the US, and will create another valuable opportunity for you to promote your resort online when it gets rolled out fully over here in the near future....
You know that positive guest reviews are essential to your property’s success, and as we covered in a recent post, the public is becoming increasingly savvy when it comes to spotting hotels’ false attempts to accumulate this all-important feedback online....
How much value do your guests place on the opinions of others online? Have they lost trust in review sites or do they still form a crucial component of the booking process? A new study from ITB Berlin and the Worms University of Applied Sciences has looked at the way...
Towards the end of 2012, Google began rolling out its one-stop accommodation planning tool Hotel Finder into standard search results worldwide. Two years on, let’s take a closer look at how the service has evolved and its impact on the online travel sector so...
With the online travel landscape only becoming more and more competitive, and an array of new marketing tactics appearing almost every week, how do you decide where to focus your efforts to get noticed by your guests in 2014? Here are 3 of the biggest trends we expect...
Your website is your vehicle to showcase your property. It’s likely to form your guests’ first impression of your business and has the power to drive more bookings than any other component of your online campaign. But if you’re not giving your site...