Partnering with OTAs can be pretty addictive. After all, they get your property seen by a wide online audience and can generally be relied on to generate a steady stream of bookings with minimal input on your part. But as all hotel marketers know only too well, these...
However many marketing goals you’ve made for 2015, chances are increasing the number of bookings made directly through your website, growing your online audience and increasing guest engagement are pretty near the top of the list. Let’s take a look at some...
Valentine’s Day happens this weekend, and according to some experts, the emotionally-charged occasion is second only to Christmas when it comes to consumer spending. If you haven’t yet started planning how to capitalise on this year’s event,...
Google has changed search dramatically in the last couple of years, transforming it from a system that could be ‘tricked’ with poor quality, keyword-stuffed content, into a personalized search engine that draws on semantics to deliver the most relevant...
Marketers, much like almost everyone else, are under pressure to do more. Sign up to more social media platforms, publish more blog posts, create more email campaigns, drive more results. Often, doing more works. Emailing your guests on a more regular basis, for...
Now that we’re nearly two weeks into 2015, take a moment to think about the marketing goals you hope to achieve in the year ahead. Have you identified what’s already working for you and the areas you need to adjust to make this year’s campaigns just...
There’s no denying it: you need a mobile-optimised site. With global mobile internet usage expected to hit 90% by 2017, failing to make your content easily accessible across all devices won’t just cause a headache for your guests, it’ll lose you...
Responding to your guests on social media is now an essential component of customer service and your online reputation hinges on getting it right. Are you delivering the best customer service possible for your guests on Facebook and other social platforms? Here are 3...
Running a successful online marketing campaign is pretty demanding. Most of us are juggling multiple social media accounts, scheduling new content, creating email campaigns, optimising for Google, constantly analysing data…the list goes on. With so much to...