Social Media

Posted on Sep 28th 2018 by Bryan Marsh
Email marketing remains one of the most effective, measurable and affordable forms of marketing. When it comes to maximising the reach of your campaigns, it's simple: the bigger your email subscriber list, the more opportunities you have to engage guests...
Posted on Sep 6th 2018 by Bryan Marsh
Following a spate of concerns about privacy and data protection, it's safe to say Facebook has suffered a blow to public trust in recent months. In response to a string of bad headlines, the social network is once again marking their dedication to improvi...
Posted on Aug 16th 2018 by Bryan Marsh
Social media is rapidly changing. Twitter is losing users, Instagram is trying out longer-form video content, and changes to the Facebook newsfeed have made it more difficult for brands to reach their audience organically on the platform. These changes in...
Posted on Jun 22nd 2018 by Bryan Marsh
What is your hotel's digital reputation? Online reputation management (ORM) is all about proactively influencing the information people find about your business online by using strategies to hide unflattering content further down the SERPs by ranking more...
Posted on May 28th 2018 by Bryan Marsh
Social media is constantly evolving, and it's crucial that your hotel's marketing campaigns keep up or else risk falling flat. No matter what kind of technology you have in place, if the content you create isn't resonating with your guests you're not goin...
Posted on Apr 6th 2018 by Bryan Marsh
Following a string of recent moves that amp up its presence in the travel sphere, Facebook has recently launched Trip Consideration, a new advertising tool designed to help hotel and travel brands reach consumers at the early stages of the holiday plannin...
Posted on Mar 23rd 2018 by Bryan Marsh
Few can dispute the importance of social proof in the travel industry. When planning their breaks, almost all online holiday planners are influenced by the opinions of other travellers when it comes to choosing where to travel and stay. While review sites...
Posted on Mar 2nd 2018 by Bryan Marsh
Ever feel like you're reaching social media overload? You're not alone. More and more people are reporting dissatisfaction with the impact social platforms have on their lives. They're a great way to stay in the loop with family and friends sure, but let'...
Posted on Feb 9th 2018 by Bryan Marsh
It's getting more and more difficult for businesses to get their social content seen by the right audience on Facebook. Brands invest time and resources in creating great posts and building a fan base, but shockingly, as much as 90% of these carefully cra...
Posted on Dec 22nd 2017 by Bryan Marsh
2017 has been another huge year for social media. Twitter boosted its character limit, live video streams are everywhere and Snapchat's popularity shows no signs of waning. With just over a week of the year left, your thoughts may already have turned to y...
Posted on Nov 24th 2017 by Bryan Marsh
If you have an active blog on your hotel's website - which you absolutely should if you want to maximise your brand's reach and generate direct bookings you're probably wondering how to get your posts seen by more of your guests. One of the best ways to m...
Posted on Nov 10th 2017 by Bryan Marsh
Do you know what the world's second biggest search engine after Google is? YouTube. Billions of people are making billions of video searches and watching hour upon hour of content everyday, on their TVs, tablets, desktop and Smartphone devices. If your ho...
Posted on Oct 26th 2017 by Bryan Marsh
The days when social media was simply another platform for businesses to use for self promotion have long passed. Your guests are increasingly using their online networks as a first point of contact with you during the planning stage of their breaks and t...
Posted on Sep 15th 2017 by Bryan Marsh
It's a no-brainer: social media is now an essential component of every hotel's online marketing campaign. And because all your competitors and every other business under the sun are using the channel daily to build brand awareness and engage their audienc...
Posted on Sep 1st 2017 by Bryan Marsh
Setting up a business profile for your hotel on social media is ridiculously quick and simple. Getting noticed by the right audience and expanding your reach until you're consistently driving a steady stream of social traffic to your website is not always...
Posted on Aug 4th 2017 by Bryan Marsh
Maintaining an active presence on YouTube is a great way to show off all that your hotel has to offer, widen your reach, promote your website and ultimately, drive bookings. In today's blog, we'll look at three simple but effective tactics for converting...
Posted on Jul 6th 2017 by Bryan Marsh
There are few digital marketers out there that would dispute that both search engine optimisation and social media are essential components of any effective online strategy. After all, SEO is the original tactic for helping the right audience find your ho...
Posted on Jun 23rd 2017 by Bryan Marsh
Facebook provides an incredible platform to showcase your blog and drive traffic back to your website. In fact, promoting your blog posts on social is every bit as important as writing the posts themselves if you want to get your content discovered by the...
Posted on Jun 7th 2017 by Bryan Marsh
In the past year or so, Facebook has been very busy revamping established features and rolling out some pretty exciting new ones. Have you been keeping up? Whether you have or you haven't, you're probably wondering how you can adapt your hotel's social ca...
Posted on May 18th 2017 by Bryan Marsh
Social media has been discussed at length for around a decade now. But despite the hold Facebook, Snapchat and Instagram have over most of our social lives, there still exists some pretty big myths when it comes to using social media for business. Let's t...
Posted on May 4th 2017 by Bryan Marsh
Increasing the amount of time guests spend watching your hotel's YouTube videos not only ensures that more of your content gets viewed, it helps it get discovered by an even wider audience. Following a 2012 algorithm update, watch time or "audience retent...
Posted on Mar 1st 2017 by Bryan Marsh
Striving for new ways to retarget your guests on Facebook? The social media platform has recently made some changes to its Custom Audiences tool to help you get even more refined with your Facebook advertising. Thanks to the update, you can now choose to...
Posted on Oct 19th 2016 by Bryan Marsh
It's approaching the end of October, which means Christmas will soon be snapping at our heels. As marketers, that means it's time to at least start to spare a thought towards this year's holiday campaigns. Social media offers a fantastic opportunity to re...
Posted on Oct 13th 2016 by Bryan Marsh
Social media marketing is about promoting your brand and getting word out there about your hotel, but it's also about nurturing your audience. With the right care and management, your social audience will grow bigger and stronger and start to do some of y...
Posted on Sep 28th 2016 by Bryan Marsh
If you want to market effectively, you've got to know who you're marketing to. Google Analytics provides a mine of data to help you paint a clearer picture of your audience and inform and improve your social media efforts. It's free to use and easy to get...
Posted on Jul 26th 2016 by Bryan Marsh
If you know where to look, social platforms offer a wealth of analytic data which can help you modify your marketing efforts for improved reach, engagement and visibility. Here are 4 ways to use Facebook metrics to boost your hotel's marketing campaigns o...
Posted on Jul 13th 2016 by Bryan Marsh
Social media is in a constant state of flux, so what's next? There are obvious answers: new apps, new networks, a continuing move towards The Internet of Things and the increasing prevalence of Virtual Reality. But while the technology is important, it's...
Posted on Apr 1st 2016 by Bryan Marsh
Running a Facebook contest can be a great way to promote your brand, learn about your guests and increase your reach on social media. If you're thinking of holding a contest for your resort's Facebook audience, this easy to follow checklist of 10 tips is...
Posted on Feb 3rd 2015 by Bryan Marsh
While likes and comments on your Facebook page are good for your engagement rates and visibility, if you really want to increase your reach on the world's most used social network, its shares you need to chase. The platform's algorithm gives more weightin...
Posted on Jun 24th 2014 by Bryan Marsh
Are you doing everything you can to maximise your social media marketing efforts or merely covering the basics? By taking just 3 simple steps, you can build on your current social media routine, make your accounts work harder for you and bring in greater...
Posted on May 29th 2014 by Bryan Marsh
The power social media and blogs have to raise brand awareness is no longer disputed, but what about their power to inspire action? What is the value of all those impressions if your guests aren't following through and making a booking? Working a compelli...
Posted on May 20th 2014 by Bryan Marsh
Some rules are made to be broken, and social media rules are no exception. That's not to say you should let chaos reign on your account, but if you're sticking to the following code of conduct too rigidly, you could actually be limiting your campaign's po...
Posted on Apr 29th 2014 by Bryan Marsh
In an ideal world, all your fans and followers on social media would head straight to your resort's website to find out more about your property, sign up to your mailing list and get ready to book. In reality, most of them need a gentle push. These 3 tips...
Posted on Apr 16th 2014 by Bryan Marsh
Social media is constantly evolving, and as we all strive to keep pace, it's inevitable that a few mistakes get made along the way. With this in mind, here are five big social media blunders you might be guilty of, and how to avoid making them again....
Posted on Apr 7th 2014 by Lee Tester
The world of social media is constantly evolving, and most of us are just trying to keep pace with a steady stream of fresh content to engage our fans. But although focusing on the message is vital to audience engagement rates, it's also important to set...
Posted on Mar 19th 2014 by Bryan Marsh
Social media has broken down the barriers between hotels and their guests, allowing properties of all sizes to engage with their audience in a way that is less corporate, more human and more engaging. Whatever your platform(s) of choice, succeeding in the...
Posted on Mar 12th 2014 by Bryan Marsh
You know you need to post to your property's social media accounts regularly to keep your audience engaged, but how often is enough? Is there such as thing as too often? And what's the best time of day to post for maximum results?...
Posted on Mar 5th 2014 by Bryan Marsh
Images generate more engagement across social networks than any other kind of content, which means if you're not already posting pics that resonate with your guests on a regular basis, you're missing out on a ton of shares, likes and website traffic. So h...
Posted on Feb 26th 2014 by Bryan Marsh
You probably know by now that an effective, well maintained social media presence can boost your property's SEO efforts, but chances are you may not have thought about things from the other angle. In other words, have you stopped to think how you can also...
Posted on Feb 19th 2014 by Bryan Marsh
Recent research from ShareThis has confirmed a trend that will come as no surprise to most: when it comes to sharing content with friends and family on social media, more people are pushing aside their computers and reaching for their mobile phones instea...
Posted on Dec 4th 2013 by Bryan Marsh
If you want to dominate search results, you need to make sure your main social profiles and pages, as well as your website itself, rank highly. One of the best ways to help these pages climb the rankings is through building links, both from external websi...
Posted on Nov 5th 2013 by Bryan Marsh
Social media has become an essential component of every business's digital marketing toolbox. Used effectively, it's one of the best tools at your disposal for generating buzz around your resort, promoting guest engagement and driving bookings. If your so...
Posted on Oct 24th 2013 by Lee Tester
Social media remains the most effective way to connect with droves of potential guests around the world while strengthening engagement with repeat guests and showing off the more human side of your resort. If you feel that your current campaign isn't work...
Posted on Oct 9th 2013 by Bryan Marsh
What do Instagram, Flickr, Pinterest, Tumblr and even Facebook have in common? They're all predominately visual sites, which use photos and video as their key source of content. Crucially, this content isn't supplied by the brands, but by the users' thems...
Posted on Nov 5th 2012 by Lee Tester
Social Media is really a bit of a buzz at the moment. There are a number of clients who have asked eTourism to setup Facebook and Twitter accounts on their websites for them only to ask the question 'What Now?" Firstly be under no impression that you are...
Posted on Feb 18th 2011 by eTourism
Earlier this week, the social networking giant also allowed marketers to advertise their stories or blogs on their page. This means that accommodation managers can easily manage their marketing strategies through these fan pages....
Posted on Feb 4th 2011 by eTourism
You can create the most personal and influential marketing message but it won't help your hotel if it never reaches your customer. The best thing about mobile devices, such as smartphones, tablets and feature phones is that they are linked to a particular...
Posted on Jan 31st 2011 by eTourism
So if you have Facebook fans who aren't Twitter users, you can post your resorts' updates on your Facebook wall for your fans to see. When you do this, you can automatically post your Twitter updates straight to your Facebook wall....
Posted on Jan 29th 2011 by eTourism
So how do these resort managers make the most out of Facebook Fan pages? Resort owners who advertise their business online can learn a lot from 7 easy steps that website owners should know...