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5 Ways To Use Guest Reviews In Your Hotel’s Content
Research conducted by the Spiegel Research Centre in 2017 reveals that incorporating reviews into marketing can boost brand conversions by as much as 270%. When it comes to the travel industry...
5 Powerfully Effective Ways To Boost Engagement On Facebook
At the start of the year, Facebook switched up its news feed algorithm to give priority to content from users’ friends and family over posts from brands and businesses. Frustratingly for...
How To Engage Your Guests And Drive Bookings This Holiday Season
As your guests start to plan their Christmas and New Year getaways, it’s time to plan how your hotel can capitalise on the seasonal travel market and maximise revenue this holiday season. With...
3 Content Marketing Hacks That Will Cost You Time and Money
If there’s one thing marketers love it’s shortcuts or, as they’ve come to be known “hacks.” Any trick that helps boost efficiency by speeding up or streamlining a time...
2019’s Most Essential SEO Trends
With just 6 weeks of 2018 remaining, it’s definitely not too early to start looking ahead to the next year in marketing and the tactics you’ll be using to rank highly in the search...
7 Sure-Fire Tactics To Boost Your Emails Click-Through Rate
Are your email campaigns’ click-through-rates underwhelming? If so, it’s time for a rethink. Here are 7 simple but powerfully effective methods to improve your hotel’s email CTR,...
3 Overlooked SEO Tactics To Boost Your Search Strategy
Despite the “content is king” mantra we’re all sick of by now, SEO remains one of the most crucial factors when it comes to making sure your website ranks highly in the Google...
3 Marketing Trends To Watch In 2019
The evolution of the digital landscape is rapid and unstoppable. As a marketer you either adapt to emerging trends, technology and strategies or your brand gets lost in the noise. Now that 2018 is...
YouTube SEO Tips To Help You Climb The Search Rankings
Incorporating videos into your marketing mix is no longer an afterthought – it’s a necessity. But as with every other form of content marketing, it’s not enough to simply create...