Blog
Go Global Using Your Hotel’s Website
To date, there are about 1.8 billion internet users all over the world. They could all be your potential customers.How do you reach them? You must make sure that your website appears where they are...
How Google Website Optimizer Can Help You Manage Your Hotel’s Website
After setting up your hotel’s dynamic, content-managed website, what’s next?Well, you have to test if it works--by saying “it works” doesn’t mean it’s live and...
Optimise Your Resort’s Landing Pages
Landing pages have become a standard marketing practice for anyone attempting to increase conversion. They are essentially the page where someone lands after clicking links in a newsletter or...
Facebook Launches Newest Social Networking Innovation
Facebook recently unveiled “Places”, their much-awaited geolocation feature.How is it different from other location-based services such as Foursquare? Well, for one, Facebook boasts of...
Essential Tools to Help You Upload Your Hotel’s Photos in Facebook
You know that sharing photos is an integral part of socialization in Facebook and as a quick-thinking hotel operator, you already have a stock of photos that are ready to be published.Most hotels...
How to maintain a successful Resort Website – Part 1 . What is ‘Link Juice’?
Your Resort website is the centrepiece of a successful online marketing strategy. It is integral to ensure that your website contains all the important features of online marketing; SEO and SEM. We...
A Hotel’s 4 Steps to Better Listening
The Holy Grail of Social Media Marketing may just be this: Listen to your customers.While a lot of hotels or apartments sign up on Facebook and Twitter to broadcast their latest service offerings,...
E-Newsletter Mistakes You Should Avoid
Not getting the desired number of leads from your hotel’s e-newsletter? Chances are, your e-newsletters share the same problem as most: readers don’t find it interesting.If you...
Make Your Blog Posts Travel-Friendly
It is common for hotels and resorts to post a lot of content online to attract various travellers to their location. From travel itineraries to personal stories or even fun hotel trivia, hotel...