Blog
6 reasons why your hotel or resort needs a blog
When it comes to blogging, it’s surprising how reluctant some hoteliers can be to get on board. Maybe you think your hotel doesn’t really need a blog, or that maintaining a regular blog...
Using the eTourism Online Request Feature
We often get asked about our eTourism Online request feature and how this works so I thought it would be a good idea to write this blog post about it.Have you ever had a time when you only had a...
PhoCusWright Report – Mobile Hits the Mainstream: Technology and Industry Trends
After years of speculation about when and how mobile would impact travel, the mobile platform is now influencing every stage of the travel life cycle. Mobile is truly a global phenomenon: Smartphone...
How Google Plus Changes Your Resorts SEO Strategy
Google have recently introduced “Search Plus Your World,” a new personalised search results page that incorporates social content from your Google Plus network with standard search...
Why Google Plus is essential for your Resort
The launch of Google Plus last year was a bit of a washout. While some people were impressed by the exclusive nature of the new invite-only social media platform, many more dismissed it as just...
Internet Users Uneasy About Personalised Search Results
As Google begins to roll out its new personalised search results page, basic search and social media look set to overlap. Not everybody however, is happy about the increasingly...
Distribution channel study under scrutiny
Experts have cast a critical eye over a recently published Distribution Channel Analysis study produced by the American Hotel & Lodging Association and STR. The 214 page report is the most...
Hilton on hotel search marketing trends
With TripAdvisor becoming less dominant/ reliable, brands are beginning to regain some lost influence and the correct management of both mobile and mapping technology will be key to increasing any...
Tablets lead the way in online retail
Marketing experts have found that consumers using tablets are more likely to buy online than smartphone users. Research presented by a focus group at the Mobile Insider Summit revealed that...