Blog
Why Google Plus is essential for your Resort
The launch of Google Plus last year was a bit of a washout. While some people were impressed by the exclusive nature of the new invite-only social media platform, many more dismissed it as just...
Internet Users Uneasy About Personalised Search Results
As Google begins to roll out its new personalised search results page, basic search and social media look set to overlap. Not everybody however, is happy about the increasingly...
Distribution channel study under scrutiny
Experts have cast a critical eye over a recently published Distribution Channel Analysis study produced by the American Hotel & Lodging Association and STR. The 214 page report is the most...
Hilton on hotel search marketing trends
With TripAdvisor becoming less dominant/ reliable, brands are beginning to regain some lost influence and the correct management of both mobile and mapping technology will be key to increasing any...
Tablets lead the way in online retail
Marketing experts have found that consumers using tablets are more likely to buy online than smartphone users. Research presented by a focus group at the Mobile Insider Summit revealed that...
Travel companies miss out on Facebook likes
A recent survey of online travellers has revealed that when it comes to using social networks as a marketing tool, travel companies are getting left behind. The PhoCusWright report found that...
TripAdvisor launch performance analysis service for hotels
TripAdvisor have announced the launch of an analytics tool to help hotels stay on top of their internet marketing game. The new Management Dashboard service provides a detailed breakdown of...
Kayak: iPhone users buy travel online, Android not so much
If you want to reach mobile consumers who’ll actually buy travel online, should your company put resources into iOS apps or is Android the better way to go?Actually you need both, but consider...
Mobile Compatible Website – New Years Resolution
There’s no question that mobile devices have become a staple in everyday living around the world. With the number of Smartphones and other mobile devices being used on the rise, there comes a...