Blog
Hoteliers Unconvinced By Group Discount Sites
The results of a new survey suggest European hoteliers remain dubious of the value of discount websites such as Groupon and Living Social when it comes to driving room bookings. Just 27% of the...
Google – You Have To Pay To Get Ahead
Recent research released by Google has demonstrated that even when a brand ranks highly in organic search, they can effectively double their number of clicks by investing in an accompanying...
What’s In Your Terms & Conditions?
Your Terms and Conditions are a major part of the booking process, however more often than not; they aren’t given the time and attention needed to be useful. They are one of the key factors when...
Hotel Booking Attribution More Important Than Ever
The resort booking distribution process seems to get more complicated every day, and with so many platforms to keep an eye on, it’s more important than ever to understand which elements...
Facebook Introduce Private Messaging For Brands
The introduction of private messaging for brands has made customer care on Facebook more personal, but as Christopher Heine at ClickZ recently discussed, there are both pros and cons to the new...
What do I need to know about TripAdvisor ?
TripAdvisor is one of the worlds largest independent guest review websites offering trusted advice from real travellers. Operating in 30 countries worldwide, TripAdvisor publicly displays over 60...
Facebook Premium: Big News For Your Social Media Campaign
Facebook has revolutionised digital marketing, allowing brands of all types and sizes to personally engage with their customers on an unprecedented level. The introduction of Facebook Premium...
Facebook Introduces Real Time Analytics
Most Resorts understand that data collection is important to the success of their Internet marketing campaign, but getting to grips with the information you collect and using it in a timely and...
Compete Study Rethinks Facebook Likes
The ‘Like’ has long been the standard measure of success in social media marketing, but a recent Compete study has urged travel companies to adopt a broader approach to determine the...