Blog
Last Room Availability
Have you heard of the term ‘Last Room Availability’? How does that benefit me? Well the simple answer is more online bookings. To achieve this you should have your property management...
How to Track your Email Marketing Campaign in Google Analytics
Email marketing campaigns are an effective and affordable way to attract return visitors to your resort’s website. Campaign tags help you to analyze the success of each email you send so you...
Why List Segmentation Is Crucial To Your Resorts Email Marketing Campaign
Social media may have stolen the limelight in recent years, but email marketing is going nowhere. Although most marketers recognise the ongoing importance of email, certain email best...
5 Reasons Why Landing Pages Are Essential For Your Resort
Landing pages have become an essential component of every business’s online marketing strategy, and your resort is no exception.As you probably already know, a landing page is a deceptively...
Video is One Simple Way to Boost Your Presence in Local Search
Appearing in local search results is pretty essential to the success of your resort’s internet marketing campaign. While there’s been lots written about the importance of Google Place...
Back To SEO Basics
What is SEO?“Search Engine Optimisation (SEO) is the process of improving the visibility of a website or a web page in search engines' "natural," or un-paid ("organic" or...
The Value of Discounts in Online Marketing
From online vouchers to emailed discount codes, the benefits of using discounts in your online hotel marketing campaign should not be overlooked. Here’s a look at how you can use...
Facebook Offers Is Available For Your Resort
Facebook is currently testing a new feature called ‘Offers’ for ecommerce businesses which will allow companies to display coupons prominently within ads, Sponsored Stories and...
Promotions in eTourism Online
eTourism Online has a range of very powerful tools that can help you create, manage and sell your special promotions. To follow are just a few examples of what can be achieved with eTourism Online....