Blog
Keywords Meta Tags are Obsolete
Meta tags are html codes that contain your pages’ metadata. They are meant to convey additional data for use by web browsers, search engines, and the like. They are the insider information, so...
How to Boost Your Blog’s Performance Without Creating More Content
If you want to get more out of your hotel's blogging campaign, but don’t have the time to produce more content, you’ll be pleased to hear there are plenty of things you can do to...
eTourism Introduces Automated Email Marketing Product
We've posted a number of times on the importance of using email segmentation to create highly targeted marketing campaigns for specific guests groups. Today, we are pleased to announce the...
Promoting your Specials in eTourism Online
At eTourism we are constantly looking at ways to improve how we promote specials and grow your sales. In our latest upgrade, we have added in ‘Flames’ to promote your specials in the...
How to Identify Your Guests’ Needs and Take Email Segmentation to the Next Level
We’ve already discussed the importance of using email list segmentation to categorise your contact database and create tailored email marketing campaigns that target specific guest groups. You...
Four Reasons Why Blogging is More Crucial Than Ever
As Facebook, Twitter and Tumblr continue to hog the spotlight, blogging has taken a backseat in the online marketing world. Despite this, blogs remain one of the best ways to improve your...
Why Your Content Doesn’t Attract Links – 6 Common Blogging Mistakes To Avoid
As you have probably heard by now, “to attract links you need great content.” But defining what it is exactly that makes great content is not always so easy. Bad content, however,...
Google Snaps Up Frommer’s Deal
Nearly a year after its acquisition of restaurant review and ratings service Zagat Survey, Google has announced it is buying travel guidebook brand Frommer's. The deal will see Frommer’s...
Where To Find Images For Your Hotels Blog Posts
Including an image with your blog post is one of the best ways to catch the reader’s eye, stir their interest and make them start reading. If you are holding back from brightening up...