Blog
How to Handle Bad Reviews Online
The public’s trust takes years to win, but in the age of TripAdvisor, a single bad review can shatter even the most glowing reputation in an instant. Where the review comes from is...
SEO Update: Social Media and Search Rankings
Ever since Facebook and Twitter became an integral component of every company’s online marketing campaign, debate has raged about how far social media will overtake traditional SEO when it...
6 Ways to Master Social Customer Service
Social media has transformed the face of customer service for good. Disgruntled consumers now have more options than ever when it comes to letting you -and everyone else - know their gripes with...
3 Tips for Driving Direct Bookings that Don’t Breach OTA Rate Parity
Online Travel Agencies (OTAs) and booking channels such as Booking.com, Webjet and Wotif.com have been a boon for the hospitality industry, providing a proven conduit for filling up rooms that would...
eTourism Introduces Database Exclusion Functionality in iLaunch
If you’ve been concerned about sending email campaigns for those Winter Specials to guests who have already booked, your worries are over. Introducing iLaunch’s new ‘database exclusion’...
Achieving Greater Email Marketing
In today’s society, email marketing continues to be the most popular digital marketing channel among businesses, so it is fair to say that when you do it, you want to be doing it right....
Creating Lovable Marketing
When was the last time you heard someone say ‘I really do love being marketed to’? Probably never. If you take a moment to think about the things you love...chances are your guests feel...
Bing Incorporates 5x More Facebook Data into its Search Results
Just a few days after Facebook unveiled Graph Search, its new Bing-powered product which uses ‘Likes’ to create a personalised social search experience, Bing announced that it willnow...
Why Facebook Graph Search is Unique
As we’ve discussed in recent blogs, Facebook has recently launched Graph Search, a move that suggests the world’s favourite social network is at last getting serious about search....