Blog
Instagram vs. Pinterest: Which is Best for Your Resort?
If you’re already juggling marketing campaigns across several social media sites, you need to be sure that any extras you add to the mix are going to be worth the time. By now,...
Marketing Tips to Maximise Online Bookings This Festive Season
If you want to maximise bookings this festive season, you’ve got to start now.With Christmas and New Year’s fast approaching, here are some tips for making the most of the busiest...
Boost your Local Search Ranking with YouTube Optimisation
Uploading promotional videos to YouTube boosts your online marketing campaign by bringing your property’s best features to life, capturing the attention and imagination of guests and getting...
New eTourism Online Feature: Multiple Room Images
At eTourism we’re always trying to come up with new ways to enhance our systems. The latest update to the eTourism Online booking engine now allows you to upload multiple images to each of your...
How Does Google Define ‘Quality’ Web Content?
Over the last three years, Google has made several important changes to the way it indexes the search results page. Determined to serve up only the best, most useful results for every online query,...
How to Create Compelling Google+ Posts
With 359 million users logging in every month, Google+ is hot on Facebook’s heels as the second largest social media site in the world. And now that Google is prioritising content from the...
How To Build Your Resort’s Blog Readership
Your resort’s blog is the ideal platform to showcase your property, draw attention to interesting local events and demonstrate the more human, less corporate face of your business. By inviting...
Email Marketing – When Less is More
No doubt you’ve heard the expression ‘Less is More’ numerous times in your life. When it comes to email marketing, it is surprising to see that a number of business and property...
How to Keep Your Cool During a Social Media Crisis
Whether it’s a rogue tweet from an employee or guest negativity on Facebook, it doesn’t take much to spark a social media crisis that can leave your resort’s carefully honed...