Blog
Mobile Website Checklist
Mobile web usage is at an all-time high and most businesses know that a mobile strategy is an essential component of a successful online presence. Building a mobile-friendly version of your...
Six Link Building Strategies For Higher Search Rankings
Search engines see the number of links directing to your website as a strong indication that your content is worth linking to, and therefore worth ranking highly on the search results page. However,...
Four Ways to Improve Your Online Reputation
Your guests have a constantly expanding library of opinions about your property right at their fingertips in the form of TripAdvisor, Google’s Hotel Finder, Yelp and a host of other review...
The Right Way to Apologise on TripAdvisor
Thanks to TripAdvisor’s Travel Affiliate Program, content from the world’s number one travel site now gets in front of more than 300 million people worldwide, making guest reviews of...
Take Your Video Marketing Campaign to the Next Level with YouTube Analytics
YouTube has stepped up their analytics reporting over the last few months and now offers a more useful range of reports to help you assess your channel’s performance. The insights contained in...
6 Social Media Mistakes to Avoid
Social media remains the most effective way to connect with droves of potential guests around the world while strengthening engagement with repeat guests and showing off the more human side of your...
How to Make Hummingbird Work for Your Resort
Last month, Google created waves in the marketing world with “Hummingbird,” its most significant algorithm change for over a decade. With the new algorithm, Google has shifted the focus...
Why Thank You Emails are a Powerful Marketing Tool
The transactional or ‘Thank You’ email is an automated message triggered when your guests make an online booking or complete a specific action such as signing up to your mailing list....
How is Google Using Your Resort’s Data?
One of the most significant changes of Google’s recent Hummingbird update is that data scraped from websites is now being displayed on the results page alongside traditional search results...