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Pinterest Introduces ‘Place Pins’
Once upon a time, travel enthusiasts planned their adventures by sticking pins in a wall map. Now, thanks to image-based social media platform Pinterest, they have a convenient, visually appealing...
Top Travel Marketing Trends For 2014
Want to know what the online travel marketing industry has in store for 2014? Here are three key trends we think you should look out for… Mobile Travel At the end of last year, Google Travel...
5 Quick SEO Tips
Great SEO isn’t just about ranking highly for those carefully chosen keywords and phrases anymore. It’s about making sure you have the right content and technical strategies in place to...
How To Use Vine to Market Your Resort
It has only been ten months since Twitter introduced its video sharing service Vine, and in this short time the app has gathered more than 13 million users worldwide. Vine allows users...
5 Marketing Automation Do’s and Don’ts
If you’ve ever daydreamt about sitting back and letting someone else do all your marketing for you, implementing a marketing automation system could be the answer. Well, almost. Marketing...
5 Basic Rules For Better Content Marketing
Google’s ‘Hummingbird’ switch up has made it more important than ever to continually create high quality content to get noticed in search results and drive traffic to your...
What Twitter’s Visual Media Update Means For Your Resort
Twitter has come a long way since the days when simply posting a few lines of text and a link to an image or blog post was the limit of its marketing capabilities. Perhaps in response to the soaring...
Maximise Your Blog: The Post-Publication Checklist
Nothing beats hitting ‘publish’ on a new blog post, but even when the new content is finished and up on your site, there’s work to be done to maximise its reach. This simple...
Six Ways to Optimise Your Social Media Presence
Social media has become an essential component of every business’s digital marketing toolbox. Used effectively, it’s one of the best tools at your disposal for generating buzz around...