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5 Marketing Automation Do’s and Don’ts
If you’ve ever daydreamt about sitting back and letting someone else do all your marketing for you, implementing a marketing automation system could be the answer. Well, almost. Marketing...
5 Basic Rules For Better Content Marketing
Google’s ‘Hummingbird’ switch up has made it more important than ever to continually create high quality content to get noticed in search results and drive traffic to your...
What Twitter’s Visual Media Update Means For Your Resort
Twitter has come a long way since the days when simply posting a few lines of text and a link to an image or blog post was the limit of its marketing capabilities. Perhaps in response to the soaring...
Maximise Your Blog: The Post-Publication Checklist
Nothing beats hitting ‘publish’ on a new blog post, but even when the new content is finished and up on your site, there’s work to be done to maximise its reach. This simple...
Six Ways to Optimise Your Social Media Presence
Social media has become an essential component of every business’s digital marketing toolbox. Used effectively, it’s one of the best tools at your disposal for generating buzz around...
Mobile Website Checklist
Mobile web usage is at an all-time high and most businesses know that a mobile strategy is an essential component of a successful online presence. Building a mobile-friendly version of your...
Six Link Building Strategies For Higher Search Rankings
Search engines see the number of links directing to your website as a strong indication that your content is worth linking to, and therefore worth ranking highly on the search results page. However,...
Four Ways to Improve Your Online Reputation
Your guests have a constantly expanding library of opinions about your property right at their fingertips in the form of TripAdvisor, Google’s Hotel Finder, Yelp and a host of other review...
The Right Way to Apologise on TripAdvisor
Thanks to TripAdvisor’s Travel Affiliate Program, content from the world’s number one travel site now gets in front of more than 300 million people worldwide, making guest reviews of...