Blog
Creating Quality Content in a Competitive Market
Adding fresh, interesting and well written content to your property’s website on a regular basis is your best chance of climbing the search results pages, engaging your target guests and...
Official Tripconnect Certified Partner
eTourism is proud to announce that it is now a certifed Tripconnect Partner. This means that you can list your booking engine results within your Tripadvisor listing page. This is a cost per click...
3 Travel Marketing Trends For 2014
With the online travel landscape only becoming more and more competitive, and an array of new marketing tactics appearing almost every week, how do you decide where to focus your efforts to get...
4 Tips For Creating Shareable Images on Social Media
Images generate more engagement across social networks than any other kind of content, which means if you’re not already posting pics that resonate with your guests on a regular basis,...
How To Identify Your Biggest Fans on Google+… And Leverage Their Support For Wider Reach
As an online marketer, the people that actively engage with your message and spread it on to their wider social community are your biggest asset. Perhaps more than any other social platform, Google+...
6 Things To Check Before You Send That Email
Although somewhat overshadowed by social media in the past few years, email marketing is still a fantastic way to engage your guests and drive bookings - just as long as you’re doing it right....
Telltale Signs Your Resort’s Website is Sabotaging Your Bookings Rates
Your website is your vehicle to showcase your property. It’s likely to form your guests’ first impression of your business and has the power to drive more bookings than any other...
How To Use SEO Data To Enhance Your Social Media Campaign
You probably know by now that an effective, well maintained social media presence can boost your property’s SEO efforts, but chances are you may not have thought about things from the other...
Better SEO: Why Blogging Is Essential For Higher Search Rankings
Just a few years ago, search engine optimization and blogging were two very separate spheres of marketing -all that link building and keyword research seemed a world away from the more creatively...