Blog
5 Crucial Content Marketing Stats for 2014
Content has become one of the most important ways to reach and build a relationship with your audience in recent years, but developing an effective content strategy isn’t easy, even for...
The Five Biggest Mistakes You’re Making on Social Media
Social media is constantly evolving, and as we all strive to keep pace, it’s inevitable that a few mistakes get made along the way. With this in mind, here are five big social media blunders...
Simple Ways to Get More From Your Content Marketing Campaign, Without Creating More Content
When marketers first wised up to the crucial link between content and better search rankings, everyone was trying to create as many new pages to fill their site and share on social media as they...
How To Retain More Guests Through Post-Booking Email Engagement
It’s less difficult, and less expensive, to generate a booking from an existing guest than it is to convert someone new, yet this simple fact often gets overlooked in the race to reach a wider...
Hotel Finder, Paid Ads And The Future of Hotel SERP Listings
Google’s accommodation search and comparison service Hotel Finder is slowly but surely gaining momentum in the US, and will create another valuable opportunity for you to promote your resort...
Time For Some Social Media Housekeeping?
The world of social media is constantly evolving, and most of us are just trying to keep pace with a steady stream of fresh content to engage our fans. But although focusing on the message is vital...
3 Simple Ways to Generate More Guest Reviews
You know that positive guest reviews are essential to your property’s success, and as we covered in a recent post, the public is becoming increasingly savvy when it comes to spotting...
How To Involve Your Guests in Your Visual Marketing Campaign
Photos are one of the most effective tools out there for increasing traffic and driving shares, and now that almost everyone has a Smartphone in their pocket, there’s no need to do all the...
New Research Into Travel Reviews: Spotting Fakes and Making Decisions Online
How much value do your guests place on the opinions of others online? Have they lost trust in review sites or do they still form a crucial component of the booking process? A new study from ITB...