Blog
Why Your Resort Needs To Invest in Google+
With 29 million unique visitors on desktop every month, and 41 million on Smartphones, Google+ has doubled in size year over year. Despite these figures, it’s still a relatively small social...
The 3 Building Blocks To Facebook Success
Even now that most of us have had a few years practice, keeping on top of Facebook marketing can be a challenge. Sometimes it helps to go back to basics and remind yourself of a few of the best...
How To Use Analytics Data To Build Your Guest Personas
Engaging with your audience is all about knowing your audience. By using data drawn from Google Analytics, you can find out the key information you need to create strong guest personas for your...
How To Write Emails Your Guests Will Open
Nothing is more important to a successful email marketing campaign than a high open rate. After all, what good is crafting a powerful and personalised message you think your guests will...
5 Reasons Your Guests Aren’t Engaging With Your Blog
Your page stats show that people are viewing your blogs, but why aren’t they clicking your calls to action? Why aren’t they commenting? Most importantly, why aren’t they booking?...
4 Ways To Supercharge Your Google+ Posts For More Web Traffic
Thanks to its integration with other Google products like YouTube and search results, Google+ provides more opportunities to interact with your audience and drive web traffic than any other social...
3 Search Query Research Options In a Time of Disappearing Keyword Data
Last year, Google caused (another) shake up in the marketing world by removing organic keyword data from Google Analytics, replacing it with the words ‘Not Provided’. Since then,...
How To Generate More Click-Throughs On Social Media
In an ideal world, all your fans and followers on social media would head straight to your resort’s website to find out more about your property, sign up to your mailing list and get ready to...
Top 3 SEO Myths Busted
The world of Search Engine Optimisation can appear complex and sometimes baffling, so it’s not surprising that even in 2014, some people still cling to ideas and practises that are no longer...