Blog
Want to Reduce Your Bounce Rate? Try These 5 Powerful Steps
If you regularly check in on your Google Analytics data to see how your resort’s website is performing (as you should), you’re probably keeping an eye on your Bounce Rate. This much...
4 SEO Trends for 2016
Whatever other marketing tactics come and go in the coming 12 months, SEO is here to stay. Recent stats show that an average of 12 billion online searches are made every month, and that’s just...
3 Ways To Excel at Content Marketing in 2016
We could all use a little motivation at the beginning of the year, and especially, perhaps, when it comes to your hotel’s content marketing campaign. That’s because maybe above every...
5 Online Marketing Resolutions Worth Keeping
So, the tinsel is down, your cards have been recycled and the tree has been packed away for another year. Christmas is well and truly over. In fact, it’s almost two weeks into 2016 already....
5 Ways to Climb the YouTube Search Rankings
Are your hotel’s videos falling flat on YouTube? Optimising your content to take advantage of the site’s algorithm will ensure your videos get seen by more of your guests. In...
How To Deal with Fake Reviews on TripAdvisor
Most hotels have accepted by now that creating glowing reviews of their own business is not a wise idea. But what if your property is one of the many businesses unlucky enough to fall victim to...
3 Steps to Streamline Your Email Marketing Campaigns
Email is an essential component of any hotel’s online marketing campaign, but crafting great email content takes time, effort and money. With a little bit of planning and creativity, however,...
Make 2015 Your Hotel’s Best Christmas Yet
Like it or not, Christmas is approaching fast and if you want to maximise festive bookings, you need to start preparing right now. Tempted to put it off a bit longer? Don’t be! Take a look at...
4 Tips For Successful Guest-Generated Content Campaigns
If you want to increase Likes and shares and get noticed in your guests’ social newsfeeds, you need to create plenty of fresh and engaging content on a regular basis. But running powerfully...