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5 Key Trends That Will Shape Your Social Media Marketing In 2017
Social media is in a constant state of flux, so what’s next? There are obvious answers: new apps, new networks, a continuing move towards The Internet of Things and the increasing prevalence...
Why Persona Research is Key To Better Content Marketing
Today’s travellers expect to be more than just another name on your hotel’s contact list; they want a personalised marketing experience tailored to their individual needs and...
5 Winning Social Media Habits To Steal From The World’s Best Marketers
When starting out on social media, most hoteliers approach content creation from their property’s perspective, focusing on creating posts that show off all their great facilities, offers and...
6 Steps To a Better Google Ranking
93% of all online experiences begin with a query typed into a search engine. SEO is all about helping Google and the other search engines understand how your website is likely to be a relevant and...
5 Tips To Boost Your Social Shares
Do you want to expand your hotel’s social reach? Then you need to drive more shares. Generating lots of shares is key to building your brand, driving engagement and making sure your content...
What’s Happening In SEO Right Now – 4 Key Trends to Watch
SEO is constantly evolving. New Google algorithms, insights and best practices emerge on a regular basis and it’s essential to keep on top of these changes if you want to beat your competition...
Minimise Booking Abandonment With These 4 Powerful Tips
Hoteliers spend millions of dollars each year on digital marketing campaigns designed to drive more online bookings. But even with this investment, 81% of travel planners will leave a website before...
6 Rules For Facebook Cover Photos That Convert
What’s the first thing people look at when they arrive on your hotel’s Facebook page? You got it – it’s your Facebook cover photo. Since it's probably the most noticeable...
5 Simple Hacks For Better Content Marketing
Content marketing can be time consuming, but it doesn’t have to be a chore. From email marketing tips to boosting your blog and optimising your website content, these 5 simple hacks will help...