Blog
5 Winning Social Media Habits To Steal From The World’s Best Marketers
When starting out on social media, most hoteliers approach content creation from their property’s perspective, focusing on creating posts that show off all their great facilities, offers and...
6 Steps To a Better Google Ranking
93% of all online experiences begin with a query typed into a search engine. SEO is all about helping Google and the other search engines understand how your website is likely to be a relevant and...
5 Tips To Boost Your Social Shares
Do you want to expand your hotel’s social reach? Then you need to drive more shares. Generating lots of shares is key to building your brand, driving engagement and making sure your content...
What’s Happening In SEO Right Now – 4 Key Trends to Watch
SEO is constantly evolving. New Google algorithms, insights and best practices emerge on a regular basis and it’s essential to keep on top of these changes if you want to beat your competition...
Minimise Booking Abandonment With These 4 Powerful Tips
Hoteliers spend millions of dollars each year on digital marketing campaigns designed to drive more online bookings. But even with this investment, 81% of travel planners will leave a website before...
6 Rules For Facebook Cover Photos That Convert
What’s the first thing people look at when they arrive on your hotel’s Facebook page? You got it – it’s your Facebook cover photo. Since it's probably the most noticeable...
5 Simple Hacks For Better Content Marketing
Content marketing can be time consuming, but it doesn’t have to be a chore. From email marketing tips to boosting your blog and optimising your website content, these 5 simple hacks will help...
4 Ways To Climb The Popularity Ranking On TripAdvisor
The TripAdvisor Popularity Ranking ranks hotels and other businesses based on the number, quality and freshness of their reviews. The more ‘popular’ a hotel is based on these factors,...
How To Rev Up Your Website’s Selling Power For More Direct Bookings
The ultimate aim of every hotel’s online marketing campaign should be to drive direct bookings made through their property website. True, the OTAs have a pretty strong grip on travel...